Phab Expands its Product Portfolio with Protein Bombs

Indian Retailer Bureau
Indian Retailer Bureau Nov 10 2021 - 2 min read
Phab Expands its Product Portfolio with Protein Bombs
The company plans to reach 30,000 outlets in the coming years in major cities like Delhi-NCR, Kolkata, Bangalore, Chennai, and Pune.

Phab, a delightful new entry in the protein supplements and nutrition snacks category, has launched its latest product, the Protein Bombs. The company launched them in three fun flavors with wholesome, nutritious ingredients packed with more than 50 percent nuts.

In India, many perceive the need for protein as a want rather than a basic necessity. Statistically speaking, about 73 percent of diets in urban India are protein deficient, with 93 percent of the population unaware of their protein requirements. 

In addition, fitness and a balanced lifestyle were among the core trends during the pandemic, and consequently, India witnessed the birth of several startups in the functional foods category. Phab, too, is one of them that caters to people’s nutritional needs in a flavorsome and balanced way. 

Besides facing a pandemic just a couple of months into its launch, Phab also found the Indian nutraceutical market at a relatively nascent stage as compared to the West. With over 18 months invested in creating bite-sized and easy-on-the-pocket nutritious products, Phab strives for more. The company plans to reach 30,000 outlets in the coming years in major cities like Delhi-NCR, Kolkata, Bangalore, Chennai, and Pune. 

With the latest launch, Phab expanded its portfolio of products, which ranges from protein shakes to bars and whey protein powders. The delicious bite-sized bombs offer 20 percent protein in each flavor, and users can consume it absolutely guilt-free as they’re free from trans fats, preservatives, and gluten.

Ankit Chona, Co-founder & MD of Phab, said, “People believe that healthy things are not delicious. However, at Phab we have worked very hard to balance great taste along with being a high protein nutritious snack. Our team is committed to creating products for people without compromising on nutrition or taste. We made these Protein Bombs keeping in mind people who have a sweet tooth but like to maintain a healthy lifestyle. We understand the Indian palate, and therefore, we are helping people to #getphab by making better and healthier choices every day."

Phab Protein Bombs are available on their website and other e-commerce platforms, including Amazon, Flipkart, Paytm, Bigbasket, etc. They are also available in single units for Rs 30 for all flavors across more than 2000 grocery and retail outlets across 12 cities in India.


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