Pee Safe appoints ex-VanityCube Co-Founder Pragya Upadhyay as Vice President (Growth)

Pee Safe, a leading hygiene and wellness brand, has announced that ex-Vanity Cube Co-Founder Pragya Upadhyay has joined the company as Vice President (Growth). In this capacity, Pragya will spearhead Pee Safe’s B2B Partnerships and Alliances and steer the business towards 200% growth over the next 3 years.

Pee Safe has witnessed an unprecedented growth of 200% in FY18. Pee Safe has already raised $2 million from a group of investors and aims to become a 1000 crore brand within five years.

Currently, the brand has a presence in more than 3000 stores across India and on various digital mediums. With expansive growth plans, Pee Safe aims to enter global markets starting with the United States and expand into Europe, the Middle East, and Southeast Asia.

Pragya Upadhyay, Vice President (Growth), Pee Safe, said, “I am extremely happy to join Pee Safe. It is not only a one-of-its-kind brand in India but also a disruptor in the hygiene products segment globally. I hope to leverage my experience in marketing, operations and product management to further develop Pee Safe as a leader in this segment and augment processes.”

Vikas Bagaria, Founder, Pee Safe, stated, “We are very happy to have Pragya on board. She is an extremely diligent, hardworking and result-oriented professional. We look forward to a fruitful and mutually beneficial association with her.”

Pragya is an entrepreneur with over 8 years of experience in digital marketing, operations, product management and process improvement. She co-founded VanityCube.in, India's 1st Travelling Salon for Men and Women with operations in Delhi/NCR, Mumbai, Bangalore and Pune.