OYO introduces OPEN programme for its asset owners

OYO Hotels & Homes has launched a new programme, named OYO Partner Engagement Network (OPEN), for its more than 8700 asset owners. This will be a year-long initiative for OYO’s partners in India to reach their business goals.

The programme will be including 6 core partner promises that the company is making to its asset partners. It will also include an upgraded Co-OYO app for asset owners to monitor progress and a dedicated microsite for 'stronger interaction and engagement'.

Aditya Ghosh, CEO, India & South Asia, OYO, said, “With over 8700 asset owner partners spread across nearly 260 cities in India & South Asia, our asset owners are a rich source of advice and suggestions which help us get better everyday. Today with the launch of OPEN- OYO Partner Engagement Network, we are laying the foundations of a structured way of exchanging ideas, providing support and most importantly, building a relationship of trust on which we hope to build the next several decades to come.”

“We are doing this in several ways but in this fast-moving world, being in touch on a real-time basis is key and therefore for the very first time in the hospitality industry, we are proud to launch the Co-OYO app which will transparently provide business metrics,” he added.