Oriflame eyes expanding operations in tier-2 & tier-3 cities
Oriflame, a direct selling beauty brand, is planning to expand its operations in tier-2 and tier-3 cities. In addition, the brand is also strengthening its digital presence in order to be accessible to people across India.
This year, the Swedish cosmetics giant is launching three new offices in Raipur, Ludhiana and Aizawl. Oriflame is currently present in 20 locations across the country.
Frederic Widell, Vice President and Head of South Asia and India's Managing Director, Oriflame, said, "We are looking at expanding further in tier 2 and tier 3 cities of India. Also, the company is looking at strengthening its digital presence to be accessible to people across the country, even in remote locations and also offer another avenue to its consultants to grow their business."
"Catalogue is an important part of our business and we are looking at ways to make it interactive and accessible using digital," Widell added.