Orientbell Tiles launches new products virtually to help its channel partners
As one of the most professional & digitally savvy manufacturers of ceramic and vitrified tiles in the country, Orientbell Tiles innovate and set another benchmark with a first-ever digital launch of 200 SKUs. In a live YouTube launch attended by more than 1000 Channel Partners as well as its own employees, it showcased its prowess in leveraging digital to create frictionless experiences for shoppers & customers.
The company has launched 50 Glazed vitrified tiles inspired by the best marbles & natural stones from across the world. It also re-launched Forever Tiles with the added benefit of being 99% Germ-Free. The range receives a contemporary facelift with additional options in slate, wood finishes, and even geometric designs.
In Double Charge, it has launched a new exclusive range, called Zenith, that infuses freshness and choice in the segment. In Ceramic, it launched Estilo, gloss & matt tiles in both the sizes 300X600mm and 300X450mm. Estilo, which means style in Spanish, brings designs inspired from Europe, adapted to Indian tastes. This includes more than 24 new & unique punches with multiple color combinations highlighting their confidence in the resilience of the economy and the real estate industry. They are sure to win success with all customers, retail, architects, interior designers & builders.
Aditya Gupta, Chief Executive Officer, Orient Bell Limited, said, “We used the lockdowns to engage with our channel partners, architects & builders and listen to them. All this customer feedback has led to the development of these 200 tiles.”
“The last few months have made all of us more digitally savvy than ever before. Our customers are also relying on digital more for entertainment or for shopping. To help them buy tiles in the safest way, they just need to visit our website. On the website, we are enabling them to select tiles, visualize their rooms, or even exchange price quotations from the safety of their homes. In fact, all our channel partners who have adapted to this new way of selling are growing faster,” he added.
All these new tile designs can be accessed with a variety of filters & tools on its website. This simplifies the tile selection process allowing you to choose the tiles from the safety & comfort of your home & office. You can find tiles that look similar to a picture you have. Or upload a picture of your own home to judge how a tile would look in your home.
With its focus on the customer, and using the best of digital tools, Orientbell Tiles is slowly making the tile buying process simpler and more transparent.