Online Tutoring Throws Open an Immense Business Opportunity

Reetika Bose
Reetika Bose Mar 31 2018 - 4 min read
Online Tutoring Throws Open an Immense Business Opportunity
We’ll take a look at the basics of online tutoring, the benefits, and what you need to know.

Online tutoring offers more than just one-on-one attention for your child. It goes above and beyond the methods familiar in traditional tutoring. With online tutoring, learning can happen anytime. This flexibility also gives access to answers when questions come up. There's no waiting for a scheduled day and time for problem-solving.

The perceived anonymity of online learning creates a safety net for even the shyest student to ask questions and explain what they need to understand within the comfort of their home.

The Industry Speaks

According to Vamsi Krishna, Co-founder & CEO of Vedantu, “There are over 250M kids in the k12 segment in India out of which 80M are studying in private schools and go for some or the other kind of supplementary tuitions. At present India’s tutoring market is around $11B and slated to grow to $16B by 2017.”

Presently in high demand, becoming an online tutor offers huge opportunities for growth. For individual tutors and training organisations, online tutoring throws open an immense business opportunity. The growing number of online tutoring platforms and technologies has substantially bolstered the online tutoring market by making it easier for tutors to reach students. Let us look at some of the web applications used by online tutors and training organisations.

The average online tutor can earn anywhere between $10 to $100 an hour (or even more) depending on their academic qualifications, experience, and technical expertise.

How to Plan it Out

You need to plan every aspect of your session. Here are some suggestions.

  • Provide clear guidelines to your students, including course objective, teaching methodology, frequency of sessions, and assessment process.
  • Provide administrative support to students/ parents; for instance, you could provide a weekly schedule for topics, and send email/ text reminders with the session time and date.
  • Plan how you intend to conduct each session. For instance, the method of communication (email, chat or video) will vary with the topic as well as the needs of the individual student.
  • Use necessary technology to improve the learning process.
  • Incorporate end-of-session assignments to reinforce the discussion.

Emerging growth opportunities in online tutoring

 “In the past few years, Indian classrooms have witnessed a surge in technology adoption – with smart classrooms, hardware and software additions, more computer labs, etc. Moreover, the government is promoting innovation in schools and pushing for technology adoption. The overall education sector is witnessing a transformation with several ed-tech players garnering the attention of schools, parents, and teachers alike to provide high-quality learning to students”, said Vamsi Krishna.

Although this may not be adequate, India is the third largest online education market in the world which is estimated to grow at a tremendous CAGR of approximately 19% during 2016-2020. This presents a huge opportunity to every entity – government, schools, higher education institutes and private players to enhance both quality and access to education.”

Online tutoring in its various forms has transformed the way students, parents and teachers alike approach learning. As more number of students and parents look for personal attention, online tutoring will be the way forward to offer personalized, 1x1 learning experience. Classroom coaching may work for some students, but, there will be others who need special attention or more help on particular areas. Access to good quality education coupled with choice & convenience will drive this trend of online tutoring over traditional tuitions but, as is the case with e-commerce platforms, the whole behavior will not shift online. In fact, we see both the models co-existing.

"With the government’s focus on Digital India, the dream of connected India will soon become a reality. A digitally empowered society with the right infrastructure in place can go a long way in providing the right tools and techniques for digital learning", added the Founder, Vedantu.

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