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Once A Small Business, Today A 100 Cr Business: Biryani By Kilo

Kashfi Shamail
Kashfi Shamail Jan 21 2022 - 4 min read
Once A Small Business, Today A 100 Cr Business: Biryani By Kilo
The Nizams gave a spicy touch to Hyderabadi biryani, Nawab Wajid Ali Shah added potatoes and aroma to Kolkata biryani and the Nawabs of Lucknow added saffron and dry fruits to add a unique taste to Lucknow biryani.

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Biryani has always been everyone’s favourite since ages. While writing this article my mouth is watering as I can sense the fragrance and taste in my imagination. Once I am done with this write up I will be ordering for myself.

Biryani came to India from the Iranian lands, and has stayed here to become a part of our cuisine since then. In 15 Century AD India, Biryani was a quick wholesome meal easy for troops on the move. In the 21st Century AD, it is a symbol of salvation for food experts so much that one can never hold their urge to dig into a warm steaming Handi of Biryani. In India, it has gone through many developments under the influence of various tastes and spice preferences of Sultans and Nawabs.

The Nizams gave a spicy touch to Hyderabadi biryani, Nawab Wajid Ali Shah added potatoes and aroma to Kolkata biryani and the Nawabs of Lucknow added saffron and dry fruits to add a unique taste to Lucknow biryani.

Coming to current times, several hotels and food companies do serve up this authentic dish, but what was not liked by two entrepreneurs - Kaushik Roy and Vishal Jindal. As per them biryani being treated like pizza or burgers, which hotels served in 20 min. It meant that the dish was repacked and reheated to serve in aluminium foil boxes. They soon plunged into the food business to offer a unique experience of this heritage dish.

That’s how the journey of the duo entrepreneur took off by founding Biryani By Kilo in 2015 from Gurugram. Influencing Kaushik’s know-how of spending many years in the food industry and Vishal Jindal’s dream of entering into entrepreneurship, they thought of developing a cloud kitchen model of delivering fresh dum-cooked Biryani .The venture went a huge success as a result it had opened outlets in different cities in a very less time.

Biryani By Kilo revived the Khansama culture by offering biryani in Handi with the brand name imprinted on it. For every order, the biryani is freshly cooked and with every biryani order, they provide customers with Aanch, a chulha, or a stove to help warm the biryani as per the convenience. Moreover, with the word ‘Kilo’ in the name, they provide biryani in Kgs of 1 to 2 serving 3-4 people. Biryani by Kilo serves both veg and non-veg biryani in three variants: Hyderabadi, Bengali, and Lucknowi. It also serves delectable kebabs, curries, and Mughal-inspired desserts such as Matka Firni and Gulabjamun with Rabri. 

In my earlier editorials also I have talked about social media’s power presence. It depends upon our preference how we use it. It can make you or break you. Choice is yours. Like other brands, Biryani By Kilo too promoted itself by building its profound presence on Facebook and Instagram.

 It introduced daily Tuesday offers, where on buying two biryanis they waived 25 percent off. Conducting online contests and quizzes related to sports with cash back, discounts as rewards and comic posts related to pop culture, portrays the fun side of the brand. To showcase the non-tampered package of biryani delivered in the pandemic times, it encouraged celebrities and singers across the country to shoot unboxing videos.

It has attractive loyalty programmes - gold, silver and bronze offering BBK (Biryani By Kilo) rupee that activates for a certain number of orders made. In such a short period, the biryani platform has established 40 outlets in 20 cities and has grown in revenues from Rs 86 lakhs in 2016 to Rs 42 crore in 2020. It aspires to become Rs 500 crore brands by 2023 and aims to generate revenue of Rs 70-80 crore by this year.

Ivy-Cap Ventures has invested Rs 30 crore in its Series A funding round. The funds will be utilised to make a bigger presence in the West and North India and tap the UAE and UK markets. With such a strong revenue showcase, it confirms that people love ordering from Biryani by Kilo.

As per the joint report from Google and Boston Consulting Group (BCG) it says that online food ordering is expected to grow at a compound annual growth rate of 25 - 30 percent to touch $7.5 - $8 billion by 2022. Cloud kitchen is projected to become a $2 billion industry in India by 2024, according to RedSeer Management Consulting.

BBK prefers to pre-book the orders or they will deliver in 90 mins, as each Biryani order is cooked fresh for every individual order. So, now I am finishing this article and going to order Biryani from Biryani by Kilo.

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