Nykaa introduces international cult beauty brand 'FLOWER Beauty' in India

India's largest beauty retailer Nykaa has launched FLOWER Beauty, international cult beauty brand, in India. The makeup line was developed and created by Drew Barrymore, an award-winning actress and entrepreneur.

FLOWER Beauty is one of the fastest growing makeup brands in the US. It is the combination of cruelty-free, luxury-quality formulas, premium packaging, and an affordable price.

Drew said, "I've always believed that beauty is for everybody, and that women everywhere should have access to great quality products at an affordable price. That has been our mission at FLOWER Beauty since day one, and now to be able to bring our story and products to women around the world is so incredibly exciting."

Nihir Parikh, Chief Business Officer, Nykaa.com, stated, "At Nykaa we are always trying to include a range that satisfies audiences across different age group and interests. The brand reflects Drew Barrymore's passion for cruelty-free products with premium formulas. We are very excited to bring this brand exclusively to India."