Nirvana to spread its sparkle across India
Nirvana, a leading diamond jewellery brand, from the House of Fine Jewellery now plans to expand through franchising across the country. Fine Jewellery, popular due to its cutting-edge technology and excellent pool of designers has emerged as the market leader in its segment. To achieve its objective of smooth pan India franchise rollout, the company has engaged Francorp, a part of Franchise India group. Fine Jewellery has grown into a multi-million dollar enterprise by catering to customers in more than 25 countries like the US, UK, Australia and Middle–East. Nirvana has carved a niche in the mindscape of consumers through its unmatched and contemporary designs. Being the winner of ‘IIJS Best Diamond Jewellery Brand' it boasts of a state-of-art manufacturing facilities spread across 66,000 sq. ft. and a production capacity of 7,50,000 pieces every year. In a short span of time, Fine Jewellery has set up an exhaustive network of domestic jewellers across 70 Indian towns. At present Nirvana has over 120 lifestyle stores spread across 25 cities in India. It also has a Nirvana Boutique in Mumbai and will be coming up with three more in Hyderabad, Bengaluru and Nagpur.