Myntra Expecting 1.1 Million First-Time Shoppers from its Big Fashion Festival this October

Indian Retailer Bureau
Indian Retailer Bureau Sep 27 2021 - 3 min read
Myntra Expecting 1.1 Million First-Time Shoppers from its Big Fashion Festival this October
Myntra is going to host its Big Fashion Festival from October 3-10 and will brings with it the choicest selection from ~7000 brands, offering the largest-ever collection of ~10 lakh styles, to its customers.

Fashion e-commerce marketplace Myntra has announced the dates for its upcoming Big Fashion Festival, its most awaited festive season shopping carnival. The extravaganza is slated to be held between October 3 and 10. Early Access dates for Myntra Insiders, Myntra’s loyalty programme members, are October 1 and 2.

The upcoming edition of Big Fashion Festival, brings with it the choicest selection from ~7000 brands, offering the largest-ever collection of ~10 lakh styles, making it one of the biggest fashion events in the country, this festive season.

The 8-day event offers a one-of-a-kind opportunity for shoppers to pick the latest designs and styles, especially ethnic wear, from popular brands like BIBA, W, Libas Anouk, to revel in festive spirits throughout the year.

Myntra is expectind over 1.1 million first-time shoppers to shop for their festive needs during the event.

In addition to ethnic wear, shoppers have a plethora of options at best value offers from various brands and across several other categories, such as kids wear, women’s wear, home décor, watches and wearables, jewellery, men’s wear, beauty and personal care, footwear and gifting, to offer the best value for customers across their festive buying needs.

Being the go-to festive fashion shopping destination, there are an array of benefits for first-time users of the platform. They will get coupons worth Rs 1000 that can be used for future purchases from across categories, they will be able to enjoy free shipping for a month to embrace the festive fervour, offers for new-signups start right from the pre-buzz period which can be used as the event commences, they can anticipate a one-time special cost saving on their first purchase during the event, and can look forward to winning exciting coupons from multiple brands every day.

Elevating the shopping experience further, this year, in a first-of-its-kind showcase segment, Myntra is hosting many new brand launches and limited editions of festive designer collections from across categories, under ‘Big Festive Launches’. These include an impressive festive collaboration between Pantaloons and popular designer Krishna Mehta, Bollywood diva Shraddha Kapoor’s collaboration with Indya, Pothys' exquisite range of beautiful south silk sarees at never-before sharp pricing, Fossil’s collection of suave watches, and Airdopes 101 from cutting-edge homegrown brand boAt, among others.

Amar Nagaram, CEO, Myntra, said, “The upcoming edition of the Big Fashion Festival, is slated to be a never-before festive shopping experience to shoppers across the country, with the largest selection at best value offers. There are many new brands across categories and have put up the best edition of the marquee event, which is the most awaited and sought-after by both shoppers and brands alike. We are delighted to usher in the festive season with the Big Fashion Festival and make this year’s festive shopping the most memorable one for our growing customer base.” 

Myntra has also given a major boost to its supply chain network, including MENSA (Myntra Extended Network for Service Augmentation) partners and has increased its capacity of last-mile deliveries by expanding its kirana store network by ~30% taking the count of its kirana store network to over 25000 to reach customers across the country.


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