Maruti Suzuki strengthens its pre-owned car sales network 'True Value' to 250 outlets
True Value, the pre-owned car sales network of Maruti Suzuki, has grown to 250 outlets across 151 cities in India in two years. Maruti Suzuki India’s True Value dealerships have sold over 8 lakh units with Alto, WagonR and Swift being the most popular models.
True Value uses intelligent digital interfaces to evaluate and certify the used cars. The cars sold through this network go through 376 check quality evaluation, refurbishment and certification process maintaining transparency.
Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India, said, “At True Value, our focus is to offer a reliable, professional and hassle-free pre-owned car buying experience to customers. Aligning with market trends, the new True Value outlets offer a seamless amalgamation of online to the offline car buying experience.”
“True Value boasts of independent pre-owned showrooms, based on digital technology for utmost customer convenience and satisfaction. From a customer car-buying cycle, True Value emerges as one of the first touch-points. Hence, we aim at offering transparency, quality and reliability through pre-owned Maruti Suzuki cars which are carefully selected, checked and refurbished before they reach the customers,” he further stated.