Malaika Arora ventures into fitness business by bringing 'Diva Yoga'

Actress Malaika Arora has launched her Yoga studio 'Diva Yoga', venturing into fitness business.

For bringing her Yoga studio, Malaika has partnered with celebrity management and entertainment marketing company Exceed Entertainment and yoga studio Zorba.

Malaika said, "Endorsing a fit lifestyle doesn't come easy but once it is ingrained in you, the benefits are numerous. Fitness has certainly helped me become more active, mindful and peaceful in life."

"I can multitask and straddle the various roles - that of an artist, mother and businesswoman with more focus and deliver better. Taking off from the thought of making fitness accessible to the woman of today, Zorba and I have come together to form Diva Yoga," she added.

Afsar Zaidi, Founder of Exceed Entertainment, said, "Malaika is one of the fittest artists in the Indian tele and cinema-scape. Her fitness content goes viral in a wink. With her impeccable style and distinctive persona, no denying that she is the undisputed Diva of the industry as well. So there can’t a better evangelist than her for Diva Yoga. This is a clearly well thought out strategy where her entrepreneurial ventures compliment her lifestyle which in turn is the key for any collaboration to be successful."