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Mahindra First Choice Inaugurates Its 6th AutoKart Refresh In Kolkata

Opportunity India Desk
Opportunity India Desk Nov 26 2021 - 3 min read
Mahindra First Choice Inaugurates Its 6th AutoKart Refresh In Kolkata
Mahindra First Choice aims to launch 20 AutoKart Refresh Stores in FY22. AutoKart Refresh Store will sell quality refurbished vehicles.

AutoKart Refresh, the flagship brand of Mahindra First Choice for quality refurbished vehicles, announced the launch of its 6th store. Located at Dankuni, Kolkata, the newly introduced facility is spread across 30,000 sq. ft. and can hold over 200 vehicles at a time. The company launched its first outlet in April this year followed by five more facilities marking its presence in Chennai, Pune, Ahmedabad, Hyderabad and a recently launched store in Thane, last month. Till now, the initial four outlets have been selling more than 100 quality refurbished vehicles every month since their launch.

The store was inaugurated in presence of Members of Legislative Assembly (MLA) of West Bengal, Madan Mitra and Swati Khandekar.

Ashutosh Pandey, CEO & MD, Mahindra First Choice Wheels said, “We are ecstatic to introduce the Kolkata store as a part of our business commitment of introducing 20 outlets by FY2022. We are sure that this is a step forward in providing a hassle-free buying and ownership experience to business vehicle buyers. AutoKart Refresh is a unique value proposition that has come into being by a clever amalgamation of our core services like vehicle inspection, procurement, yard solutions, and refurbishment, warranty and store sales. We are the only players in this model, and we continue to strengthen our dominance.”

Instituted as an end-to-end provider for quality refurbished vehicles, the Kolkata facility will be a preferred destination for city based business vehicle buyers for quality refurbished taxi cars and Light Commercial Vehicles (LCVs).

AutoKart Refresh also provides retail and wholesale finance options for the business vehicle buyers to purchase the vehicle with Mahindra First Choice warranty and trust. The brand also offers collateral-free loans for the dealers through their proprietary Loan First programme. Additionally, vehicle insurance and hassle-free RTO transfer services are also provided by the company, making it a go-to place to purchase and sell refurbished vehicles.

AutoKart Refresh enables dealers to run an asset light model as it has large yards to retain the vehicles until the dealers and brokers find the right buyers for their vehicles.

Mahindra First Choice, the industry leader in the used car segment with 1100+ retail stores in 350+ cities has sold over 2 million cars in the country.

Mahindra First Choice Wheels is one of the dominant players in the Indian used vehicle eco system providing products and services to cater to the needs of retail and wholesale customers utilizing its “on-the ground” and “in-the-cloud” capabilities. The company has raised funding from Silicon Valley based Hedge Fund, Valiant Capital and Cox Automotive, a $17 Billion US based enterprise.

The Mahindra Group enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company by volume It also enjoys a strong presence in renewable energy, agribusiness, logistics and real estate development. Headquartered in India, Mahindra employs over 2,56,000 people across 100 countries.

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