Magic Holidays repositions brand

Magic Holidays, a unique timeshare product from the Panoramic Group of Companies, is rolling out an aggressive marketing and advertising campaign from next week onwards. The aim of this campaign is to establish Magic Holidays as one of the leading timeshare vacation providers in the country by directly engaging with the customer to establish a firm relationship.

This pan-India campaign will feature a mix of print ads, hoarding and radio ads. Along with this, even the logo and branding for Magic Holidays will undergo a change. The new logo, in shades of a serene blue and calm white, features a beach umbrella as a major element. This has been designed to create an impression of a relaxed holiday.

Hitesh Kshatriya, COO, Panoramic Group of Companies, says: “The new campaign will help us get more visibility enabling us to reach out to more people in the market.” Meanwhile, the company is also planning to expand their operations in India and abroad. To aid their expansion plans, the company has also adopted a franchise model that has helped them in spreading their network throughout the country.