Lifestyle brand MensXP forays into men's grooming products sector

MensXP, an online men's lifestyle brand, has launched its premium men’s beauty brand, ‘MensXP Mud’. With this, the brand has ventured into the men's grooming products sector.

At present, MensXP Mud is offering BB Cream in 6 shades that match different skin tones, face wash (Oily/Dry skin variants), Face and Body Lotion (Oily/Dry skin variants) and Natural shower gel. The company will launch more niche products in the next 3 months.

The men’s beauty brand is 100% paraben and sulfate-free, with natural ingredients, not tested on animals.

Angad Bhatia, Founder of MensXP, said, “We’ve known that the millennial man’s beauty needs have not been met in India. For over 5 years we’ve been seeing tremendous engagement on content around skincare and haircare routines. Men would like to use a concealer or BB cream for a smoother complexion but have been a little hesitant to demand such products.”

“MensXP wants to de-stigmatise male beauty, hence we have consciously built MensXP Mud as a clean beauty brand for men as opposed to a grooming brand. At Mud we want to bring the conversation around men and real beauty to the forefront,” he further added.

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