LG Strengthens Network in Mumbai with New Brand Shop
Continuing with its commitment to re-define retailing standards in the Indian consumer durable industry, LG Electronics has opened its 38th brand shop at Belapur, Navi Mumbai, with its Partner Arcee Electronics, a leading group in electronics retail.
The LG Best Shop aims to enhance the shopping experience of today’s sophisticated customers and would serve as a one-stop-shop for all their lifestyle needs. Paving the way to effectively seize the growing organized retail market and redefine standards for lifestyle retailing, LG is setting up a chain of exclusive premium showrooms all across the country and has chalked out a rollout plan to implement the LG Best Shop experience across various cities.
Speaking on the occasion, Surinder Sachdeva, Sales Head West Region, LG Electronics India, said, “It has been our endeavor to create a store that would not only stand out but also showcase the values of LG brand. Our retail strategy is to be always there for our customers and keeping that in mind, the brand shop is designed to ensure the ultimate retailing experience that synchronizes with the image of innovation, quality, and excellence. We really value the trust of our customers in the LG brand; we are cognizant of our customers’ great expectations from us and hope that with this new line of products in the offing and this new world-class LG Brand Shop our customers would experience the best in class shopping experience.”
The LG Best Shop goes beyond the concept of a normal exclusive store, by having a more interactive environment and a more lifestyle orientation in the display.
The LG Best Shop concept was established with the aim of creating a platform to communicate the LG identity. The objective was not just to attract the impulse buyer, but to also introduce an element of interactivity in the outlet while projecting the identities of LG products. The showrooms have been designed to enhance the overall shopping experience.