Krispy Kreme takes its doughnuts to Powai
Established in 1937, American doughnut brand Krispy Kreme opened its outlet at Hiranandani Gardens in Powai, Mumbai. The outlet would offer varieties of the chain’s hot signature offering, the original glazed doughnut, in addition to a range of chillers, iced beverages and coffee.
The chain tied up with Citymax Hotels India Pvt Ltd, the hospitality division of the Dubai-based Landmark Group, to open 80 stores in southern and western India over the next years. By mid-November 2014, it plans to open two new outlets (in Bandra and Juhu). The company is the master franchisee for Krispy Kreme doughnut in the south and the west and plans to extend its business through cafes and factory stores.Peter King, Vice-President, Asia Pacific, Krispy Kreme Corporation, said, “Following the overwhelming response in Bengaluru and Chennai, we look forward to expanding the brand in Mumbai. We are excited to work with our local partner, Citymax, as the company’s values and commitments mirror those of Krispy Kreme, making our association stronger with every new market we foray into.”
King Further said: “Since its inception, the product has been in great demand, and all our new offerings have been well-received. We would continue to add outlets at strategic locations across Mumbai. With our Doughnut Theatre, we offer the idea of our store experience being the brand for our consumers.”
Kabir Lumba, Managing Director, Lifestyle International Pvt Ltd, said, “We are happy to partner with Krispy Kreme Doughnut Corporation to bring and grow this heritage brand in Mumbai. Being the hub of business and retail, Mumbai is also a welcoming city with evolving food trends. Krispy Kreme, renowned for offering fresh and hot doughnuts, promises to deliver to consumers who are constantly on a look out for something new and exciting. This being a great growth opportunity for us, we are delighted to introduce a globally-reputed brand like Krispy Kreme Doughnut to the Mumbai market. Powai houses the perfect demographic mix of families, corporates, expatriates and students, amongst others.”