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Kalyan Jewellers ties up with 'Augmont Gold For All' to make Gold Buying a Seamless Experience

Indian Retailer Bureau
Indian Retailer Bureau Sep 21 2021 - 3 min read
Kalyan Jewellers ties up with 'Augmont Gold For All' to make Gold Buying a Seamless Experience
With Augmont Gold For All customers can buy or sell gold, store gold in secured and insured vaults and opt for doorstep delivery.

Kalyan Jewellers, one of the largest jewellery chains, has partnered with ‘Augmont Gold For All’ platform to provide various gold products in a seamless tech-enabled way to the end customers.

Augmont is one of the largest completely integrated goldtech ecosystems encompassing refining to retailing. It is accredited by NABL and is a member of India Good Delivery on NSE. Its ‘Gold For All’ platform will enable Kalyan’s customers to buy gold and silver from their mobile phones.

Also, existing customers already having Digi gold on the Augmont app can exchange that for any jewellery at any of the Kalyan stores - online or offline. Augmont has various partners and the customers of all these partners will be able to exchange their gold holdings for jewellery at Kalyan stores.

“Gold has always been a preferred saving option among Indians, and in the post-COVID-19 era, it has also emerged as the safest and most lucrative long-term asset. We have witnessed a renewed interest in gold from younger, first-time buyers, who are looking at convenient and easy means of purchasing the yellow metal. Through our strategic partnership with Augmont, we have introduced the digital gold feature, to provide a holistic ecosystem for our consumers,” said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers.

Ketan Kothari, Director, Augmont, said, “Historically, households always used to buy gold coins and bars and get them made into jewellery by their karigars. The buying pattern of consumers has now changed and they prefer buying from branded stores like Kalyan Jewellers. The tech platform provided by Augmont enables Kalyan’s customers to experience the same in a new modern way – online.’ Customers buy gold online at Kalyan (powered by Augmont) and exchange them into gold jewellery of their choice at the Kalyan stores. They can also opt to sell their gold without converting into jewellery."

With Augmont Gold For All customers can buy or sell gold, store gold in secured and insured vaults and opt for doorstep delivery. Customers can also avail of loans against gold. They can buy gold jewellery on EMI basis. There are also SIP plans to buy gold for a fixed amount every month. Lastly, they can also deposit their gold under the government of India’s gold monetization scheme (GMS).

Augmont Gold for All and Kalyan Jewellers have joined hands to make gold accessible to all. The association aims to ensure a seamless experience for all the customers looking to buy gold or silver online. Both Augmont and Kalyan are the most sought-after brands in the country in order to revolutionize the gold and precious metal business.

Kalyan Jewellers is also the sourcing partner for Digi gold for Augmont Gold For All. The millennials who are more into the ideology of using gold as more of a savings and investment asset can now walk into Kalyan Jewellers. This experience brings in the convenience of fulfilling the possibility of savings and investing in gold for any customer.

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