Jump-start your entrepreneurial journey with Trampoline Park franchise

Vaishnavi Gupta
Vaishnavi Gupta Mar 20 2020 - 5 min read
Jump-start your entrepreneurial journey with Trampoline Park franchise
Jumping on trampolines is not only fun for kids, but adults also enjoy bouncing around and playing games on trampolines.

In the year 2020, trampolining became an official Olympic sport. The practice of trampolining has seen a huge vertical jump in popularity. Jumping on trampolines is not only fun for kids, but adults also enjoy bouncing around and playing games on trampolines.

Trampoline park business is becoming one of the fastest-growing segments of the out-of-home entertainment industry, with more than 500 parks in just the United States. This industry has also gained popularity in India as the demand for these parks is growing worldwide.

You not only enjoy while jumping on trampolines, but also get in shape. As per the sources, NASA research confirmed that 10 minutes of jumping on a trampoline is a more efficient cardiovascular exercise than more than 30 minutes of running. Due to this fact, both kids and adults are willing to pay for the experience.

Seeing this amount of growth in the popularity of the trampoline parks, it is viable to start a trampoline park franchise.

Benefits of Trampoline

Trampoline is really a good option for kids as well as adults, especially those who are interested in physical activities because it offers a combination of both health and fitness benefits simultaneously which no other exercise can provide.

Jumping on a trampoline is good for relieving stress and boosting your mood. Trampolining will release endorphins, the feel-good brain chemicals, which can help to reduce stress and ease anxiety and depression. This is fun and can leave you feeling invigorated.

Furthermore, Trampolining uses a variety of muscles, including your legs and stomach, because you use your core muscles to stay balanced. Jumping on a trampoline on a regular basis can help to keep your stomach and bottom toned. Jumping on a trampoline also burns calories. It can also boost the rate at which your body metabolises food, which will help it to burn fat.

Overview of Trampoline Park Business

Trampolines have gained popularity when the general public once people realized simply how much fun they are. Trampoline parks have grown into a billion-dollar industry, with about 700 parks worldwide.

Globally, factors that led to a significant rise in demand for trampolines include increasing consumer demand for safe trampolines, the rising number of trampoline parks, and growing income levels. Also, the growth in online retailing is another factor that has had a considerable impact on the global trampoline market. 

Trampoline parks offer a healthy way to have fun with friends, family and other people in the community. Looking at the above-mentioned dynamics, Trampoline Park Business is also a hotspot for investment.

Target Market

Before starting a trampoline park franchise, it is important to study your target market. Trampoline parks provide fun and fitness for adults, children, and families. Trampoline is a must-have for all families since it’s an outdoor accessory that everyone can use.

Trampolines were originally made for kids’ entertainment; these little ones just love to bounce around. However, studies have proved that the average age of jumpers is getting higher.

According to a study, the highest percentage of trampoline customers, i.e. 35%, is ruled by 6-10-year-olds. While children between 11 and 15 years make up 26% of jumpers, toddlers make up 13% of consumers. Also, the 21-40 years age group now represents 15% of all jumpers.

With the shift in the trampoline demographics, the business owner should focus on broadening its consumer base to meet the needs of older age groups. Your business will be more profitable if you move from opening a kids-focused trampoline park franchise to operating it for all the age groups.

In order to attract more age groups, entrepreneurs should look at changing the concept of its customers from viewing the trampoline park as a place for toddlers’ birthday parties to an entertainment zone with activities for every age.

Franchise Prospects for entrepreneurs

Entrepreneurs who want to benefit from an established business with a well-known brand name, opening a trampoline park franchise might be the way to go. Some of the advantages of owning a trampoline park franchise include widespread brand awareness; access to an established customer base which otherwise could take years to build; increased chance of success because you’ll use proven methods and products; and assistance with site selection, construction, financing, training and opening the location.

With the rising demand for trampoline parks in India, new avenues in the franchise industry have also emerged. Realising the potential of trampoline parks in the country, many brands have started franchising.

While the market is favorable for a trampoline park, one has to think of a great investment when they consider starting a trampoline park franchise. As per sources, the start-up investment cost of a trampoline park franchise ranges from Rs 2-5 crore.

For opening a trampoline park franchise, one requires an area of 8000 sq ft, which can also go up to 15,000 sq ft. While one can expect a return on investment of 30%, the payback period comprises around 18 months.

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