John Abraham, others invest Rs 4 cr in Popsicle brand NOTO
Low Calorie, high-protein ice cream and real fruit popsicles brand with zero added sugar NOTO has announced raising INR 4 crore in a pre-series A funding round.
The round saw participation from a group of investors, including Titan Capital, Rockstud Capital, actor-producer John Abraham, WEH Ventures, and a few more angel investors.
"Having achieved a loyal customer base in Mumbai, we're finally spreading our wings and plan to cover all major cities. We want to expand the healthy ice cream vertical, give customers’ new fun flavors in different formats, and cater to specific lifestyle and dietary requirements such as vegan, keto, high protein and more," said Ashni Sheth, Co-founder & Director, NOTO.
NOTO also has six exciting flavors for popsicle fans. These low-calorie offerings have ZERO added sugar. The flavors are made with 40% real fruit (unsweetened), apple concentrate, vitamin C, and pre-biotic fiber.
“After our investment in sport, Priya & I are identifying health and fitness businesses that have growth potential as well as which align with our lifestyle, and NOTO is one such business. We see NOTO as the leading healthy ice cream in the industry with strong promoters and on-point branding. We are excited about the strategic expansion plans to key cities and want to be part of the NOTO growth story,” added Actor-Producer, John Abraham.
Talking about their investment, Bipin Shah, Partner, Titan Capital, added, "We are really happy to partner with Ashni and Varun in their mission of keeping sugar away from tasty ice-creams rich in vitamins and proteins. Titan has been looking to back a player in this category for the last two years, and our search ended with finding this stellar team. They have been able to achieve a perfect mix of taste and nutrition."
NOTO was founded to change the way people consume ice cream and sweets, and it has since sold over five lakh units and served over 30,000 customers delighted scoops of low-calorie ice cream.
The brand was founded by husband-wife duo Varun and Ashni Sheth in 2018. Varun holds a degree in Culinary Arts from New York and focuses on product development. Ashni — a communication major from St. Xavier's College, Mumbai, and design alumni from Istituto Marangoni, Milan — is the marketing and communications head bringing creative flair to NOTO.