Is 'JJ Chicken' the Next Big Franchise Opportunity in India?

Vaishnavi Gupta
Vaishnavi Gupta Jun 25 2020 - 5 min read
Is 'JJ Chicken' the Next Big Franchise Opportunity in India?
JJ Chicken is currently operating in 11 shops and 1 food truck with expansion planned internationally in India, KSA and London.

JJ Chicken Franchise

JJ Chicken is one of Almed Retail’s multiple brands, a prestigious and dynamic investor and operator in the Middle East.

UAE’s JJ Chicken serves charcoal-grilled chicken meals that cater to a balanced diet in a quick service environment and is the only QSR of authentic charcoal-grilled chicken, which has a unique and irreplaceable taste of the charcoal grilling in its sandwiches. The meals are affordable yet healthy, quickly served yet freshly prepared offering good value for money.

JJ Chicken has a simple and easy way to control operations, working with only one main ingredient (Chicken) makes it easy. All chicken is freshly marinated on a daily basis and charcoals grilled upon order, equally all sauces are freshly homemade with zero preservatives.

Created in 2010, JJ Chicken is currently operating in 11 shops and 1 food truck with expansion planned internationally in India, KSA and London. The size of a typical JJ Chicken outlet is between 50-100 sq meters depending on location conditions. The brand serves multicultural low middle to high-end income consumers.

Why invest in JJ Chicken?

JJ Chicken has a state of the art franchising model, developed by global and renowned consultant companies. Its chicken is marinated on a daily basis and charcoal-grilled upon order. All JJ recipes have been created by renowned executive chefs and engineered to facilitate the consistency of its food throughout all its outlets. The brand teaches and trains its staff bringing them on par with its high standards.

JJ has a full training and support system to assist its franchisees, along with ongoing marketing assistance. Each JJ outlet runs on an automated cost control system that provides efficient and consistent operation. It also provides well-established food safety and hygiene procedures.

JJ is an affordable investment with a fast ROI, a low break-even and high product margins. It has a vast growth potential given that chicken is the most consumed meat item.

What JJ Chicken offers its franchisees?

Location Selection Support – Collaboration on location’s selection, field and demographic evaluation. The franchisor will assist with the lease review and the lease negotiation process.

Design and Construction Support – Franchisor will provide you with JJ Chicken design guidelines and assist you in your unit design. It will provide you with the equipment specifications and selection of equipment, select the POS from an approved supplier, and review and approve the final design. Further, the franchisor will provide you with JJ Chicken construction guidelines and will offer you guidance and consultation during the construction phase.

Training and Grand Opening – On-the-job in-store training and classroom-style training at its corporate unit for a period of 2 weeks for 4 members of your management team. Pre-opening and grand opening operational support for a period of 2 weeks. The franchisor will provide you with a detailed operating manual, and offer you the license to operate a JJ Chicken restaurant and the use of JJ Chicken mark and logo. The franchisor will help in sourcing for your competitive supply chain through JJ Chicken approved network. It will also share with you JJ Chicken recipe secrets and cooking techniques.

Marketing Support – Franchisor will provide marketing strategy and support, in-store marketing artworks, brand manual and guidelines, a sample of social media calendar, and periodic business review and progress evaluation.

Product Development & Innovation – Menu engineering template and new items for special occasions and adaptation to new markets.

Who’ll be a potential franchisee?

JJ Chicken is seeking candidates that fit the following criteria:

Access to Prime Location – The potential franchisee must have access to prime locations in their perspective region. The location must be in accordance with the requirements of the business.

Common Value System – Ability to replicate and maintain the same identity, experience and people’s development culture.

Capital – Having the necessary capital to set up the franchise outlet and sustain a franchise development plan.

Business Experience – Should have previous business experience of a minimum period of 3 years, preferably in the F&B industry (particularly for individual franchises). A franchisee should have a solid foundation to understand all the legalities and fundamental skills needed to operate a franchise business. Further, he/she should have the ability to source, store and distribute required franchise products.

JJ Chicken’s Franchise Model in India

JJ Chicken is offering four franchise options starting with a QSR model with an investment of Rs 50-70 lakh and 750-1000 sq ft area in a standalone shop at a high street location. The brand also offers a food kiosk model that calls for an investment of up to Rs 20 lakh and space of 200 sq ft at a food court in shopping malls.

In addition, JJ Chicken offers a fine dining model for malls requiring an investment of Rs 70 lakh and above and an area of 1400 sq ft. Further, it offers a food truck model requiring an investment of Rs 15 lakh.

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