Invest in the house of profits

Catering to the residential architectural consultancy service space, Apna Ghar is all set to carve a niche in the housing solutions industry. Pradeep Misra, Chairman and Managing Director, Apna Ghar explains how franchise route helped the brand to evolve from being a comprehensive website for housing solutions into a brand with a remarkable offline presence.

Tell us in brief about Apna Ghar.
Apnaghar is developed and promoted by REPL (Rudrabhishek Enterprises Pvt. Ltd) which is a consultancy company in India. We provide all basic drawings for the construction of a house as well as interior designing layout and execution. We also provide project management consultancy and turnkey projects.

When and why did you choose franchising?
Apna Ghar was formed in 2008. We started franchising in October, 2013. Being a specialised service and a new segment in online portal, customers demanded offline presence so that they are assured that the services offered are credible, reliable and timely delivered. Another reason for adopting franchise model is to take the portal presence to different markets.

What made you opt for online route? Do you have offline presence as well?
The online route was started initially when the portal was launched. We have expanded our offline presence through franchise route in five cities as of now namely Gurgaon, Nagpur, Dehradun, Udaipur and Kolkata.

What are your expansion plans?
We are looking to expand our presence in 15 cities in this financial year in the states of Madhya Pradesh, Chhattisgarh, Bihar, Jharkhand, Tamil Nadu, Andhra Pradesh and Telangana.

What sort of training and support do you provide to your franchisees?
We provide all technical, marketing and sales training at the franchise locations at our own cost. 
 
Where do you see your brand five years down the line?
We see our brand evolving into a one-stop destination for house building solutions, offering architectural services, construction support and assistance, project management consultancy, turnkey projects, interior designing layout and execution. 

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