Innovative Business Models help Jawed Habib Storm into Franchise 100
Mumbai-headquartered celebrity hair salon Jawed Habib Hair and Beauty, named after the celebrity hairdresser himself, raced to become one of the winners in the Franchise 100 – India’s Top Franchises for 2020, published recently by The Franchising World magazine. The eminent business magazine identifies and lists top franchise opportunities annually.
The popular hair and beauty brand also featured among the Top 5 brands in the investment – break-even ratio category. The category identifies top five brands that have the quickest break-even period in comparison to the initial investment. Other brands that emerged as winners in this category were 5Paisa.com, Edelweiss, Motilal Oswal and TTK Prestige.
The customized approach
Often known as the ‘brand for the masses,’ Jawed Habib Hair and Beauty is popular in its segment as India’s first ‘celebrity salon.’ It’s this very popularity that has helped the brand open over 200 outlets in less than five years of its launch in 2006. Today, the brand has over 875 salons across various locations in India, including Tier II and III cities.
Over the years, Jawed Habib has often maintained that customisation is the key in the salon business. The brand’s strategy includes working with different franchisees from different backgrounds, adopting different business models. From joining hands with existing salon owners to women entrepreneurs, business units wanting to diversify, and partnering with first-time entrepreneurs, the brand has adopted different models as per market demands and investor pocket size.
For instance, Jawed Habib has aggressive focus on small format models including Jawed Habib Studio catering to hair services only, at an investment of Rs 15-17 lakhs while the HairXpreso comes at a lesser investment of Rs 10-12 lakhs. “The studio model fits into a compact space of 300 – 400 sq. feet and subsequently the franchisee fees, cost of interiors, rent and operating costs become lesser. This encourages first-time entrepreneurs and especially women to easily invest and operate. This brings more visibility to the brand too,” says Habib.
The Franchising World, India’s no.1 franchising magazine, identifies the Top-100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established and emerging Indian and global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast and can act as a reference guide for budding entrepreneurs and investors across India.
Franchise 100 is the one-stop destination to know everything about the franchise industry and the leading brands, which investors and prospective franchisees can consider to start their entrepreneurship journey.