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India's first natural black alkaline water Evocus H2O streams its way to Goa

Vaishnavi Gupta
Vaishnavi Gupta Jul 10 2020 - 2 min read
India's first natural black alkaline water Evocus H2O streams its way to Goa
The launch is a part of AV Organics’ vision to offer products that provide consumers with immunity boosting and detoxification via optimum hydration.

AV Organics, the maker of India’s first mineral-rich, black alkaline water Evocus H2O has launched the brand in Goa. The launch is a part of AV Organics’ vision to offer products that provide consumers with immunity-boosting and detoxification via optimum hydration.

Vadodara-based start-up started selling Evocus H2O in June 2019. The revolutionary alkaline water is enriched with 70+ natural minerals imparting its unique black color. Being 100% natural, it provides sustained hydration, better detoxification, reduced acidity & balanced pH levels in the body, improved metabolism, and heightened alertness. Moreover, a zero contributor to glucose calories and carbs, it is also an exceptional nutrient booster for the new-age consumers and millennials who are always on the go.

Available in four recyclable variants; 500 ML PET bottle, 250 ML PET bottle, 505 ML PET bottle, and 330 ML Glass bottle, Evocus H2O has been rated 4.5* out of 5 on Amazon by its customers. Thus, the brand is now equally focusing on its offline expansion plans, aiming to reach out to the consumers of Goa to encourage wellness and better living through optimum hydration and detoxification.

Evocus H2O is available at Goa International Airport, major 4 and 5-star hotels, clubs, casinos, restaurants (Fisherman’s Cove, Curlies, De Baga Deck, Leos’, etc.), e-commerce websites (Drinkevocus.com, Swiggy, and Amazon), retail chains (Magson, Delfinos, Oxford, AJ Supermarket, DG Mart) and major chain of supermarkets across Goa, pharmacies and food courts.

Aakash Vaghela, Founder and Managing Director, AV Organics, said, “Launching in Goa has been a part of our aggressive expansion plan to become more visible and reach most of TIER 1 and TIER 2 markets by March 2021. Helping consumers with immunity-boosting has been a core focus since the inception of our brand, and it’s good to see that recent times have reawakened people’s desire to take control of their health. In fact, after seeing a lot of repeat purchases online and offline, we are glad that consumers are shifting towards a conscious living by making simple changes in their lifestyle.”

With the market for premium water pegged at Rs 900 crore and expected to grow at a CAGR of 22%, AV Organics had invested $1 million in setting up a fully-automated manufacturing and bottling plant in Vadodara, Gujarat. The facility has a capacity of producing 40 million bottles per year. The company has so far invested $1.5 million in operations and plans to raise more to meet its target of selling 3-5 million bottles of Evocus by June 2021.

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