IBJA & Glambox launch India Jewellery Festival to Boost Jewellery Retail
India Bullion and Jewellers Association Limited (IBJA) has announced the largest consumer jewellery shopping festival ‘India Jewellery Festival’ organised by Glambox. This festival will take place in Mumbai region from 6th April to 7th May 2019.
The India Jewellery Festival is a first of its kind event that provides an opportunity for Mumbai Retailers to offer consumers to not only shop the best jewellery, but also win hundreds of gifts worth over Rs 1 crore throughout the festival. This festival is designed to facilitate participating retailers a greater interaction with consumers during this period.
The IJF aims to bring together retailers, consumers and all stakeholders to Celebrate India’s Love for Jewellery.
Ashish Pethe, Governing Board Director, IBJA, said, “The new year 2019 looks bright for IBJA with the India Jewellery Festival taking place. We anticipate increased counter sales and increased footfalls during the festival period. The consumers who are waiting for a good time to enter the market will be attracted.”
Vinod Vadala, Mumbai President, IBJA, said, “We anticipate the participation of 400+ small and large retailers in this festival. During this festival, we have planned several interesting activities to drive footfalls to the participating stores. Apart from the activations, there will be advertisements given in the mainstream media to make consumers aware of the festival."
Hitesh Khandelwal, Director – Marketing, Glambox, said, “IJF is launched with the motive of boosting the retail sales during the festive season. IJF will empower the jewellery retailers, especially the small and medium enterprises. We are proud to bring another kind of festival for the gems and jewellery industry.”
Chintan Pandya, Director – Business Promotions, Glambox, said, “With the help of the IJF & IBJA; Glambox intends to help jewellery retailers of all scale, to promote their showroom, increase their sales and give a chance of rewarding their loyal customers with valuable gifts during the festival, thereby strengthening the bond between the business and its customers”