How to Engage Better with Customers While Competing in the Franchising Industry

Shahram Warsi
Shahram Warsi Apr 09 2019 - 3 min read
How to Engage Better with Customers While Competing in the Franchising Industry
Customers are often the most important factor that decides the fate of an organization, either in achieving success or failure depending upon the engagement strategy.

An existing business owner or an aspiring one should know and understand the value of modern-day customers. Customers are usually the lifelines of any business that is either running or willing to run in the Indian business industry. Thus, it becomes necessary to value the modern day customers, engaging them in order to generate profits at an organization.

But not every business owners really understand the importance of engaging the customers in today’s time. Rather, the business owners are looking out for ways to increase the sales at their venture, somehow neglecting the engagement factor.

Pankaj Kapoor, Owner, The Firki Bar says, “Customers are the building block of any organization or business. It is they who can make a brand successful and vice versa. Therefore, it’s recommended to bring out new strategies for promoting engagement with them that could eventually increase the sales at business ventures.”

So if you are looking out for ways to increase customer engagement at your venture, listed below are some key pointers that help you achieve the dream.

Establish Emotional Connection

In order to initiate or increase client engagement at a venture, it is very important to build a strong and emotional connection with the modern day customers. Thus as a business owner, you can analyze the different patterns of today’s customers that can help you to design a proper plan for establishing a promoting the emotional connection with the customers.

Moreover, you could make sure the products and services and delivered in an effective manner that can help the customers realize that they are dealing with an actual person or brand rather than just an organization.

Utilize the Power of Technology

Technology is no more just a word in modern India. It has emerged as one of the most essential and effective tools for improving any business operation. Whether its footfall or client engagement, the technology could bossily handle the issue, eventually providing the best possible result to an organization.

“Technology is now a recommended part of any business organization. We are living in an era where social media is emerging out as a vital platform for expanding the brand’s presence and improving customer’s engagement while running or setting up a business. In fact, technology is that recommended tool which every business owner should properly utilize for elevating their business to a higher level,” adds Kapoor.  

Develop a Community

Community and online forums are no new things in today’s time. These two sectors have been available in the Indian business industry since long now, proven beneficial for improving customer engagement. The role of community and online forums are so essential in promoting customer engagement that they will most probably remain in existence for a long time from now.

One of the key benefits of developing a community or an online forum is that it allows customers to ask questions openly where you could address their issues, later solving them and satisfying their queries. This can undoubtedly promote customer engagement that could turn out to be a profitable action as a business owner.

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