How to attract students for coaching

Uttara.J. Malhotra
Uttara.J. Malhotra Sep 29 2017 - 3 min read
How to attract students for coaching
Amidst many competitors, good presentation and awareness about your market will fetch you the best students.

Tutoring is an excellent way to work a profitable educational entrepreneurial business.

If you have mastery over a subject, chances are you will attract students by word of mouth or even referral. But, if you are looking at promoting your business, keep these significant pointers in mind.

Bonus deal
Create a referral programme where you will encourage waiving off a month’s fee of whoever brought you a new student. Put specialized and simply written visiting cards and distribute them in nearby metro stations or popular cafés, where there is footfall, especially of prospective student-clients.

Promotion and advertising
The conventional flyers and posters is a tried and tested way to get attention of your focus client. Distribute them in local shops, libraries, community centres, malls and markets. Keep in mind the demographic divide and cater to areas which are nearer to your place, where you will be holding your classes. You can also use the mode of messaging, phone and emails to select few, who may be sure shot to promote you and increase your clientele.

Check out your competition
It is important to know your market. Check out your demographic landscape. Figure out whether you have a unique selling proposition? Is there anyone doing similar kind of work? How many players are there in the market? Once you see the gaps in your marketplace, find ways to fill them- that is where you will be able to give an advantage to your customer.

Class review
Depending on your area of expertise, there is no harm in creating a presentation and inviting prospective parents with children to come and view it. Hire a community centre or library hall for a presentation. Distribute your visiting cards post a presentation; be prepared to answer any questions they may have. You can even use this opportunity to create your database of walk-ins, by placing a register at the entrance of the facility, asking each guest to put down their details and area of interest. This model will work for any academic subject, soft skill training, art and craft classes or hobby class as well.

Be there, be seen there
Another excellent way to get your brand and product on top is to be seen and associated with discussion forums, entrepreneurship discussion groups and social media platforms like LinkedIn. Be seen making presentations, giving useful insight and comments on related groups online, expressing opinion of related topics, etc. Once you are visible and your expertise gets a platform, your eager customer will come back to you on its own.

Marketing tools
Another very good way to promote your tutoring business is to use various online marketing tools. Create an adword search and use search engine optimization for your tutoring business to be on top of the search list. You can devise a strategy of online videos where you showcase your work. Link them to a business related blog that you can run and add articles, inputs, snippety informative capsules on regular intervals. Link all of these mediums to a facebook page and keep tagging friends and prospective clients in groups. The ripple effect is bound to increase your clientele base.

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