How the idea of Wellness business is going to hit the bull’s eye in India

Madhusree Chowdhury
Madhusree Chowdhury Sep 29 2017 - 4 min read
How the idea of Wellness business is going to hit the bull’s eye in India
The Wellness business idea will be a prospective path leading to entrepreneurship. There are many lucrative areas in this sector where one can flourish.

The contemporary world is a competitive one where once you slow down you will be replaced by a better option. The continuous pressure of duties and responsibilities in both personal and professional life is taking a toll on every individual’s mental and physical health. This is why the time to time rejuvenation is necessary to recharge your body and strengthen your mental capabilities. Statistical studies suggest that one out of three adults remain stressed due to immense work pressure and issues regarding family. The wellness of the mentally stressed beings seems to be very necessary before it is too late.

A. Cornelius Celsus said “Live in rooms full of light. Avoid heavy food. Be moderate in the drinking of wine. Take massage, baths, exercise, and gymnastics. Fight insomnia with gentle rocking or the sound of running water. Change surroundings and take long journeys. Strictly avoid frightening ideas. Indulge in cheerful conversation and amusements. Listen to music.”

This is where the wellness programs come in the picture. India is a country where labor is very cheap and the working hours have no limits. This causes a lot of stress in the workplace which reflects badly on the personal life of the professionals also. The Wellness business is a very prospective idea that can be implemented anywhere in the country, which will help the distressed individuals to get back on track.

Wellness programs as business
As per statistical studies, the prospective market capacity of this business is $3.5 trillion worldwide. The Wellness business idea will be a prospective path leading to entrepreneurship. There are many lucrative areas in this sector where one can flourish.

An efficient wellness business plan is a multifaceted venture which can include health coaching to retreat planning. The main motto behind the business is to provide fruitful mediums through which the customers will be able to blow off steam, relax, and rejuvenate by leaving stress and pressure behind.

The Indian wellness sector is a booming one as the idea is quite nascent and there are very few such ventures even in the posh metro cities. The Indian scenario is a little different in this part, but the new idea will be warmly welcomed. The business opportunities will grow immensely due to the presence of diverse fields to serve people. The opportunities are enlisted below.

Personal service and Product related service
The venture for Wellness businesscan be initiated as a personal service provider. Health coaching or yoga teaching services will be a prospective way to initiate the business. Eventually, the prospect will increase when the area of service gets diversified with the addition of other segments like massaging, weight management, herbalist, acupuncture, etc.

The Indian wellness sectoris booming in the product section. From dietary supplements to natural beauty products, the range of products can be extended to a new dimension.

Corporate wellness programs
The best wellness business idea will be venturing in opening a wellness center. The main aim of this idea is to provide all wellness services and products under the same roof. The studio will conduct different activities involving proper fitness, correct nutrition, relaxation methods and spiritual practices to bring back peace of mind in the participants.

The prospect of the business can be taken to a different level when the products and services are brought to the doorstep of the target audience. One of the best segments to work in this aspect is organising corporate wellness programs. The professionals will take part in this program ventured through corporate brands. The wellness studio will deliver at the premises of the corporate offices where the individuals will participate in the stress-busting workshops.

The corporate wellness program can be conducted in the venues organized by the service provider too. The idea is to cater a retreat center for the distressed individuals where they will be able to relax and rejoice holidays to get back on track by gathering encouragement and confidence. There will be different facilities for relaxation like spa, treatment facilities, acupuncture venues, juice bars, and restaurants.

The Wellness businessplan can be initiated with a nominal capital and can be diversified into different directions. The prospect of this business is very high as the volume of the target audience is humongous. The business idea includes everything from fitness centers to natural product outlet. It is a very cost-effective and proven business idea to start as an entrepreneur. 

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