How Skincare and Related Brands Are Taking a 180-Degree Turn
For the longest time, beauty and skincare have been continuously associated with a lighter complexion or a smooth texture that is acne and spot-free. It has taken years for people to understand and adapt to the notion that skincare is so much more than just washing the face with a fancy face wash or applying a premium face oil every night before sleeping. Fortunately, as people have become more aware of the integrities involved in skincare, they have understood that it is not something that is just female-centric, but in fact, is a concept that is completely inclusive of all.
Traveling back to the early aught and hitting the nostalgic chord on the skincare trends, one can very well see how vague and centered around only the outer appearances they have been. Having started to study what skincare and beauty actually mean, individuals and for that matter skincare brands have finally got accustomed to the fact that skincare is equivalent to the idea of self-care. It is not something that one does only at the time they have a pimple popping on their skin, rather it is a regime that when adopted can enhance your beauty from inside out.
2020 itself was a redefining year for skincare and beauty standards per se. This can be more stressed by seeing the growth that the skin care industry went through. Skincare, as a market segment, has been witnessing exponential growth in the industry. Sales of skin care products grew by 13 percent last year in the United States. The e-commerce beauty retailers grew 24 percent in that time, with skincare leading the way across all the categories.
Contradicting the times of the millennials, skincare is now not just for the lady of the hour. The generation of today is now informed about the benefits of a skincare regime that helps not only in tackling skin issues but also rejuvenates the skin in a way that undoubtedly boosts the confidence for an individual to face the world. Just like women have forever been known to carry lip balm in their purses, men too are now counted in when it comes to strictly follow a regular routine to maintain a skin texture that is smooth and always radiates.
Coming to the texture, one of the best things happening in the world of GenZ is their acceptance of the various natural textures of the skin. Breaking away from the archaic notions, they are driven to build and accept their own definitions that they feel comfortable with. They have been imbibed with nature to embrace their skin the way it is. While it would be a lie to say no one tries to attain that ‘perfect’ definition of the texture, it is safe to say that it is not the final destination at all times. Yes, people are inclined towards clearer skin but that doesn’t mean that they will use all the products in the market just to remove that one acne spot on their forehead.
It is also quintessential to note how this generation is going back to square one by inculcating home remedies as a very important part of their regimes. Refuting the popular belief that skincare comes at a hefty price to get all the fancy products on the shelf, people found home remedies as an escape. No sooner did the world shift towards self-made home products for skincare than beauty and wellness brands too started promoting the concept of organic products that are 100 percent free from any sorts of chemicals that might not be safe for the skin.
From removing the makeup and washing away all that dirt before going to bed, to increase the water intake in your diet, people have come a long way on the road of skincare. All the genders have very efficiently come to terms with the fact that all skins are different but the one thing that stands common is its need to be cared for and pampered on a regular basis. Having a skincare routine is not only important for your skin to glow and be prepped for all the occasions but also it is a way to understand that skincare is an equally necessary part of self-care, just like taking a break from your work.
Thanks to the growth that GenZ has undergone, the mere idea of skincare is now so inclusive and inviting, that the whole world, be it individuals or brands, are together treading on the path that is making everyone touch the dimensions of not only a beautiful but also a healthy skin.
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