How mHealth Apps Are Leveraging on Women Health for More Profit

Sneha Santra
Sneha Santra Mar 27 2019 - 2 min read
How mHealth Apps Are Leveraging on Women Health for More Profit
Mobile technology is making huge inroads even in the healthcare space

Our world revolves around technology and smartphones, becoming an essential part of our health and well-being. Now there are a whole host of new apps that boost women’s well-being.

Here’s how apps are promoting wellness of women to help them live a healthier and happier life.

Fitness Apps

Sometimes even fitting a sweat session into your regular workday can pose a challenge. Smartphones have made our lives and workout sessions much easier.  Now, there are many companies developing fitness apps for women.

These apps allow users to personalise their workouts to their strengths, weaknesses teamed with healthy and delicious recipes for an all-around health benefit. These apps are loved by lifestyle bloggers and influencers as they are easy to follow and have an all-encompassing approach to health & fitness. Moreover, it’s like your personal trainer but without any gym membership.

Mental Health Apps

Mental health apps are effective in making therapy more accessible, efficient, and portable. Developed by therapists and personalized by AI, it offers daily stress and anxiety relief. Users are able to track their moods, practice mindfulness, and receive reminders throughout the day.

Some apps use the 'moments' function to monitor your feelings and recognise any pattern or triggers in your behaviour, and the self-help 'modules' to tackle issues such as stress, anxiety, loss or major life changes.

Period Tracker

Period tracking app has made women’s lives easier. Now users can learn more about how your period affects them. It can track your energy level, appetite, skin, digestion – and tell you when you’re most fertile.

With the options to input symptoms such as cramps and headaches throughout the month, as well as lifestyle factors, you will get to know how your cycle will affect your health.

Birth Control

Recent inclusion in the list of wellness apps is Birth Control App. These apps require the user to take her basal body temperature each morning upon waking, as well as track her menstrual cycle, and input that data.

Relying on her self-reported information, the app analyzes the data and warns the user to “use protection” (red days) when she is fertile, and lets her know when she is “not fertile” (green days) the rest of the time.

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