How Live streaming is Modifying Social Media for Franchises?

Sneha Santra
Sneha Santra Jul 18 2019 - 4 min read
How Live streaming is Modifying Social Media for Franchises?
Indian companies are leveraging the potential of digital tools and platforms to share their message across the target audience

Social media marketing has emerged as an indomitable challenger to traditional mediums of marketing on a global level and India is at the forefront of tapping the impact of this disruption. Indian companies are leveraging the potential of digital tools and platforms to share their message across the target audience. The most common form of marketing is SEO and SMO on Google, Facebook and their allied platforms. 

Making content viral has become the benchmark for success on these platforms and YouTubers’ reviews of products or services have turned into a reference point for potential purchasers before settling on a choice. Having said that various studies are indicating that traditional digital platforms are facing incumbency as they are delivering a non-interactive mode for audiences to consume content. The contemporary generation is found to be seeking more dynamic mediums where they can also be involved in content creation and not just as a passive audience.

Live video streaming platforms such as Facebook Live, Periscope, Vimeo and BIGO LIVE have thus emerged as an elixir for both—the content creators and the consumers—as they empower them via a platform that makes digital interaction engaging and engrossing. These platforms have brought forth a fresh talent pool of influencers who showcase their talents and have been able to amass their own fanbase. This presents an excellent opportunity for businesses and brands to collaborate with these emerging artistes via the platform to create exciting campaigns with out-of-the-box ideas that enables them to reach out to their consumers in an innovative manner.

The live video platform can be integrated with the main marketing campaign and leveraged to stimulate the interest of the masses on the ground level. The live streaming is modifying social media for business in a number of ways:

Creating a Bigger Audience: Any marketing event usually comes with geographical and physical constraints. However, with live streaming events, businesses are able to transcend these constraints and make themselves accessible to a worldwide audience.

Encouraging Online Interaction: Live video streaming platforms lends you a great opportunity to open up an interaction between you and your potential consumers. Be it about your interesting content or a curious topic that you have hit, the likelihood of your prospective clients contacting you would be higher than the previous one. Other than the ability to connect with their prospective consumers, brands well equipped with live streaming platforms can also use the platform to share the latest news and trends pertaining to their industry, product launches and promotion of their products. These platforms have also been able to take closed conferences outside the conference rooms to a larger audience and sharing their sales strategy as well as making new announcements.

Videos make your Brand Stand Out from the Crowd: Making your events and content stream live through live streaming platforms could add a flavour of differentiation to your brand or business. Live-streamed content, irrespective of what it is—a webinar, conference, an informal chat—is not something which has become common among the organisations as yet. Any brand that is able to leverage the technology of live streaming in this way is certain to be more successful than its peers.

Opens up new Avenues of Revenue: While you are likely to get more customers by taking the route of live video streaming, it opens up a few more revenue sources for you. For instance, you could charge your attendees for attending your webinars and conferences as an admission fee. While this will entice more people to attend because of no physical constraint, it will also bring in more revenue to your account apart from regular sales.

Nagesh Banga, Deputy Country Manager, BIGO LIVE said, “With so many developments happening in the world of live video streaming, the world of digital marketing is also swelling extensively, altering the dynamics of brand marketing. This mode of marketing surely holds a huge potential of reaching out to people and it is high time that we unleash the same. There can be no doubt to the fact that a few years down the lane, the world of digital marketing, especially brand marketing would be unimaginable without the option of live videos.”


This Article Is Written By Nagesh Banga, Deputy Country Manager, BIGO LIVE

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