How Edutainment became one of the fastest growing businesses in Education Industry?

Nibedita Mohanta
Nibedita Mohanta Nov 14 2018 - 1 min read
How Edutainment became one of the fastest growing businesses in Education Industry?
The Indian education industry has experienced an evolution particularly with regards to the methods of delivery to children.

The concept of combining entertainment with education to offer children an interactive learning environment has been around for a long time. However, with children getting introduced to technological devices at a much earlier age like smart-phones, digital tablets, gaming stations and so on, there has been a rapid shift in the need for engagement-based learning methodologies for kids.

Edutainment presents a great advantage to a child’s learning process as it positions intellectually stimulating learning concepts right in the center of their life. Children are expected to be curious seekers; therefore, a method of learning, such as, role-playing their favorite character or visiting their dream place, instills ‘happy energy’ and confidence in them.

The model of edutainment packages cognitive, social, emotional and physical skill based development in a convenient way of delivery to make learning quick and holistic in a fun-based environment. There are several themes such as health, environment, social responsibilities etc. that can be introduced to young age of 6 years using interactive edutainment based methods for early overall development of children. Thus, the concept of edutainment, which is entertainment combined with education, has been growing as a successful supplement to augment the overall educational experience for children.


This article written by Sona Mazumdar, Chief Partnership Officer at KidZania.

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