How Businesses Can Cash Into Festive Season For Increasing Sales

Sneha Santra
Sneha Santra Oct 10 2018 - 3 min read
How Businesses Can Cash Into Festive Season For Increasing Sales
The Festive Season (September To December) Accounts For A Majority Of Annual Sales For Businesses.

The festive season is just around the corner, retail outlets and e-commerce website are gearing up for increasing their sales. According to a survey conducted 20 million shoppers are likely to generate $3 billion worth of sales in Diwali week. So it is crucial that you have all of your marketing strategies soon.

We have put together some festive marketing ideas that you can easily implement to increase sales.

Email Marketing

Every retailer should be using this classic festive drip campaign during the holiday season. Sending a series of emails to festive shoppers that tell a story is an original way to build trust over time and suggest different products as gifts or various special offers for a period of up to 30 days.

Keep enough supplies

To keep up with the rising demand, shop owners should maintain the fur of five times of the supply of one product. Stock up your displays and back stocks. Go creative with the themed display and create a desire to buy it in the minds of the buyers.

Early Access to sales

Everyone likes VIP treatment. Give your best customer the chance to start their shopping early by giving them early access. For instance, Jabong and Myntra have allotted VIP slots to their customers to avoid the festive sale rush.

Easy Transaction

As much as people love discounts, they only make purchases when it’s feasible to their pockets. Businesses can find innovative ways to make transactions easy for customers. For example, Amazon introduced “Amazon Pay EMI” for its e-commerce customers in India, mainly those who do not possess credit cards or have the option to pay in installments through debit cards. Flipkart has also started EMI on Debit Card for affordable shopping.

Fast Delivery

In today’s fast era, nobody has the time to wait. Millennials tend to value quick services. Along with good discounts, provide your customers with fast delivery. For instance, Amazon is ruling the festive sale season due to their one-day delivery service for prime members.

Be Unique

Today,  customers value uniqueness. One of the crucial aspect for increasing sales is to stand out from the crowd and create a niche of yours.

Apart from discounted items, keep in stock rare and limited edition or newly launched products to attract customers and then increase the sales. The trick is to cast an unuttered spell on the customers that what they are buying is exclusive to your store only.

Content or Quiz

Creating a festive contest or quiz during the holiday season is a much more engaging and entertaining way to drive sales. You can set up competition aimed at both new and existing customers.

E-commerce giants like Amazon and Flipkart have various ongoing contests for increasing customer engagement.

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