Himalaya launches exclusive mom and baby store
Herbal health and personal care firm Himalaya Drug Company has launched exclusive mom and baby company stores in Bengaluru to take on market leader Johnson & Johnson which holds more than 50% market share in the baby care segment in India.
These stores will have all the Himalaya baby and mom care products with breastfeeding and diaper changing rooms along with two doctors to assist the parents.
Stores will also have a collection of branded accessories from third-party players.
N V Chakravarthi, General Manager Marketing, Himalaya BabyCare, said, "This is one of the core strategies to reduce the gap between us and Johnson & Johnson brand."
The Bengaluru-based company plans to open 25 such 600-1000 square feet stores over a span of 12 months.
With this Himalaya is planning to ramp up sales of its wellness and baby care products and record a turnover of $1 billion by 2020.
Himalaya entered the baby care category in 2007, and it contributes about 15 per cent of the company's total turnover.
According to experts, the baby care sector in India is expected to grow at 17 per cent CAGR till 2019 and is projected to be a Rs 1,800 crore market.