Growing a Manicure-Pedicure Service into a Full-Fledged Business via Franchising
The nail care segment is considered as a huge market for India as it is estimated to be Rs 7.2 billion in the year 2018. As per recent reports, 21% of all nail product users worry that nail polish is damaging their nails, and nearly 20% are concerned about chemicals in nail polish. This has given a huge push to manicure and pedicure services. Witnessing such a demand for these services, manicure-pedicure specialists are going beyond nail care salons and are starting specialized manicure-pedicure salons to reach their target customers.
Numerous manicure-pedicure services are taking the franchising route for reaching out to more and more consumers.
Why Manicure-Pedicure Franchises are Growing
There was a time when the care of hands and feet were often ignored by people. In today’s time, the concept of personal grooming is taking the world by storm and people are looking for specialized centers for the grooming of each body part, with a lot of emphasis on hands and feet. There are multiple factors that drive the growth of manicure-pedicure franchises.
- Health Benefits of Mani-Pedi – There are so many health benefits of manicure and pedicure services. Ranging from skin problems to nail problems, roughness to stress and visual appeal, manicure, and pedicure helps in curing such issues and helps in the relaxation of tired muscles too. And these issues are very common for most people – both men and women – today. This is one of the major reasons why more and more manicure and pedicure salons are getting established as people are becoming aware of the health benefits of these services.
- Evolving Trends in the Mani-Pedi Services: Like any other beauty service, manicure-pedicure services are witnessing quirky trends that are captivating customers to buy their services. With different types of services to be offered like hot-oil, spa manicure, soak gel manicure, paraffin wax manicure and many more; an increasing number of consumers are willing to give a shot to manicure-pedicure salons to a large extent.
- Innovation in the Products: With technological advancements, manicure and pedicure salons are getting more and more advanced with technology-driven tools and pieces of equipment, making the industry more appealing to the millennial.
Franchise Opportunities in the Manicure-Pedicure Segment
With the constantly increasing demand for these services, manicure-pedicure salons are expanding via franchising due to various benefits to the business owners such as cost-effectiveness, brand recognition, and proven business model. Nail Lounge, one of the biggest brands in nail care services, is looking for expansion pan-India and invites franchisees to join in the venture. The kiosk model requires an investment of Rs 12 lakhs for the area of 150 sq ft while in the salon model (tier I), an investment of Rs 27 lakhs is required for an area of 440 sq ft. The brand also offers a salon model for tier II cities, which requires an investment of Rs 24 lakhs for the area of 440 sq ft and a master franchise for Rs 57 lakhs for an area of 860 sq ft.
A lucrative business model with a lucrative business idea is a rare match to find. Franchising gives wings to the manicure-pedicure segment to take a long flight in the endless skies of opportunities.