Groupe PSA introduces Citroen brand in India

Groupe PSA has re-entered the Indian market with the introduction of Citroen brand. The European auto major has showcased the first vehicle Citroen C5 Aircross, from Citroen family, in Chennai.

The company will be launching one product every year from 2021.

The company said, "Announcement of Citroen brand for our Vehicle JV in India, soon after the inauguration of the Powertrain JV greenfield facility at Hosur in late 2018, is a major milestone for the long term partnership of PSA Groupe & CK Birla Group."

Carlos Tavares, Chairman of the Managing Board, Groupe PSA, said, "With the introduction of Citroen, our aim is to ‘be Indian in India’ and our association with the CK Birla Group will be important to become a major player in the Indian automotive market. There is a lot of room for growth. We will take our time and we are not in a rush."

Linda Jackson, CEO, Citroen Brand, Groupe PSA, added, "Indian market is very dynamic, with high potential. We have the right positioning to meet the expectations of Indian customers. The cars will be launched under the programme name of C Cubed, standing for cool, comfort and clever. It will be positioned in the heart of the market and not as a premium product."