Goa gets first exclusive outlet of Tupperware
Tupperware has launched its first exclusive outlet of Tupperware in Goa. Situated at Kamat Marao Kenny Complex, Caranzalem, this is the brand’s 39th outlet in India.
The newly opened store is aiming to tap consumer footfalls from residential complexes in the vicinity. With its smart design, the outlet is targeting at engaging all generations of Tupperware fans.
In this new store, customers can view solutions for prepping, cooking and even organizing the kitchen. They can also learn about product designs that enable a reduction in day to day food wastage.
Deepak Chhabra, Managing Director of Tupperware India, said, “I am elated that we will now be more accessible for our consumers in Goa, and people will have the opportunity to experience and buy our wide range of products at this outlet. We are also very thrilled to share that we have surpassed our target of opening 30 outlets across the country within 2019.”
Spread across 500 sq ft, the new store is run by franchisee Nilima M Sadhale, who has been associated with the brand for the last eight years.
Sadhale stated, “Tupperware has been an extremely important part of my life and being a part of this historic transformation is a matter of pride for me. The introduction of exclusive brand outlets in Tupperware’s selling model will give us the opportunity to reach out to more potential consumers and enhance customer engagement. Displaying our entire range in one place will enable us to highlight the stellar quality and easy demonstrability of our products, something that the brand is globally known for.”
Adopting a multi-channel approach
The US-based brand is on evolving mode. In India, Tupperware is changing its marketing strategy to suit changing social dynamics and consumer buying patterns. The new strategy consists of launching multiple channels of sale.
Earlier, Tupperware was a direct-selling brand; however, its stores are now coming up in various cities of the country. It is further a part of the e-tail market with products listed on Amazon, Flipkart and Paytm.
“Tupperware is a cultural touchstone and we are embracing that now by opening our doors for more people to experience the magic and depth of our products. We recently underwent a strategic transformation and adopted a customer-centric multi-channel approach to our business. As we increase our consumer touchpoints through the e-tail and retail formats, ensuring a presence in key growth markets is crucial,” Chhabra further added.
The multi-channel strategy of Tupperware will be providing holistic brand experience to customers with appropriate and relevant product lines made available at different touchpoints. In due course, the brand will also look at offering its complete product portfolio through various touchpoints.