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Generate Good Revenue by Investing in the Dance-Related Studio Business as a Franchisee

Shahram Warsi
Shahram Warsi Jul 13 2019 - 4 min read
Generate Good Revenue by Investing in the Dance-Related Studio Business as a Franchisee
Dancing is a passion for many but most people have to stop it due to career pressures. How about turning this hobby and passion into something more meaningful like a profession that you can nurture and grow at your own pace?

Whether you know how to dance or not, you must have shaken your leg on different musical beats at least once in your lifetime. While some do it for enjoyment, others consider it a hobby or passion, but a growing reason today is fitness while feeling great about it.

Dancing is a passion for many but most people have to stop it due to career pressures. How about turning  this hobby and passion into something more meaningful like a profession that you can nurture and grow at your own pace?

Earlier, people used to treat dance only as an extracurricular activity. Fortunately, this is not the situation anymore. Dance-related businesses are now among the most profitable and preferred ideas by entrepreneurs that understand the industry and have a good insight about markt trends — which point out at dancing for fitness, as a stressbuster, as a passion, and much more.

Thus, people who have great knowledge about this industry and the arts could easily opt to become a franchisee of any dance-related business, transforming their love for dance into a money-generating business model.

What is a Dance Studio?

Dancing is universally being considered as a beautiful amalgamation of art and exercise that eventually connects the mind and body of people, making them sharper and stronger. While there has been a growth in demand for quality dance training institutes/organisations in India, it might be the right time to invest in this sector for a brighter entrepreneurial future.

Franchisees through dance studios could provide different types of dance lessons to their customers. Since dancing in India has a vast style in itself, depending upon the local culture, tradition, and demand, franchisees could utilise this opportunity by introducing different dance methods and styles that modern-day customers look out for.

Rise of Activity-based Franchises

India is proving to be a favourable territory for different businesses, especially for activity-based franchises. Both national and international franchise brands are making a roar in the country through their quality offerings and fruitful results, which is being widely appreciated by the local audience. The biggest reason for this is perhaps the fact that it can cater to a very wide range of age groups, from children aged 3 till 50 and above!

Dance is one such activity-based area, which can be targeted by enthusiastic entrepreneurs and franchisees. In fact, the trend for running a dance-related business has already started to gain pace as a result of which one could easily find a dance studio being operated in almost every corner of a city. 

Opportunities for franchisees are immense as the market is still occupied with more number of independent firms as compared to dance-related franchises.

The Never-fading Craze for Dance-based Reality Shows

Every entertainment channel in today's time has its own dance-based reality show, which is being broadcasted according to its schedule. These dance reality shows are a big platform for all those dancers that are talented and dream big of becoming the country's next dancing sensations and future choreographers.

This is where dance-related franchise business becomes one to be considered seriously in today’s day and age. Potential franchisees could target such people who are passionate about becoming renowned dancers in India but lack the finer nuances to become a professional dancer. While such kind of reality shows have no end in the near future, this might help your dance-related business to thrive at an exponential rate.

A Lucrative Business Investment

As mentioned earlier, India currently has a number of dance-related businesses that are being operated as unorganised businesses. However, this industry is witnessing arevolution in itself in the recent time as dancing sensations like Remo D Sousa and Shiamak Davar are seen growing their dance institutes through the franchising model.

To enter into a franchise of this kind you might need overall budgeting of 20-25 lakhs and a sq.ft. of 1000 area to maintain the ambiance and create a vibrant atmosphere.

Opportunities in Tier 1, 2, and 3 Cities

Opportunities are what excite entrepreneurs and franchisees in reality. Dance is among those business ideas that provide a large scope for investment, covering areas like tier 1, 2, and 3 cities in a big way. This is where dance-related franchisees could look out for young talent, train them, and turn them into dancing professionals.

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