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From Videos To Toys, How ChuChu TV Is Contributing To Early Education Segment

Sneha Santra
Sneha Santra Oct 17 2018 - 2 min read
From Videos To Toys, How ChuChu TV Is Contributing To Early Education Segment
The global educational toys market is expected to grow at a CAGR of close to 10%

At a certain phase of early age development, children seem to be inseparable from their toys. Learning toys are the best tools to play with and learn with. Toy manufacturers are encouraged to provide education-oriented toys in order to help children to learn and develop fundamental abilities. They encourage and develop children’s cognitive thinking, physical, imaginative, creative and problem-solving skills etc. The global educational toys market is expected to grow at a CAGR of close to 10%.

Recently, ChuChu TV partnered with Moose Toys, one of the fastest growing toy companies in the world and a leader in delivering on-trend toys that achieve global success. Indian Children’s channel ChuChu TV is one of the world’s most popular kids creators on YouTube and has 10 YouTube channels offering songs, stories, nursery rhymes and pre-school learning modules starring its iconic characters.

Learning Toys For Kids

ChuChu TV has become the first Indian Channel to roll out their toys globally. Australia based Moose Toys will first launch preschool-aimed dolls and plush toys and learning, figures in key markets of the United States, India, United Kingdom, Australia and New Zealand.

The company has ensured that the ChuChu TV fans have access to products at a reasonable price. The product and price strategy will have two lines; mid-premium and affordable.

Exploring New Market

ChuChu TV is the first kids’ channel worldwide to have ever crossed the milestone of 1 billion views. After its enormous success in content creation, they are now exploring various industries. They are planning to launch toys first and will then roll out in categories core to ChuChu TV, including apparel, back to school, publishing.

Vinoth Chandar, Founder, CEO and Creative Director of ChuChu TV, said, “We are delighted to partner with Moose Toys for our ChuChu TV toys. ChuChu TV is loved by babies and kids around the world, and Moose’s rich experience in creating and bringing world-class toys to kids globally makes them our ideal partner. We are certain that the ChuChu TV toys will bring as much joy as our content does and give kids all over the world a new, fun way to engage and grow with us.”

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