Francorp to shape Diva Fitness’ expansion plans
Diva Fitness has engaged Francorp, a part of Franchise India group for its expansion in North India with its focus on expanding in Delhi, NCR and other potential cities of the neighbouring states. Known for its world-class fitness facilities and unique workout programs, Diva Fitness has brought a revolution in the women’s fitness world. It offers a unique opportunity for working women who are strapped for time to retain their fitness regimen for long period of time. According to Gaurav Marya, President, FIHL, “Rising income and infrastructure levels in and around the Delhi/NCR region have prompted Diva Fitness to tap the latent potential of these areas. Under Francorp’s guidance Diva Fitness has unleashed the true potential of its brand equity and chartered a new trajectory of growth.” The franchise preposition of Diva Fitness is to offer incredible benefits to its franchisees, such as payback period in just two years, maintenance-free inexpensive equipments, low operating costs and an opportunity for multi-location franchises.