Franchising Will Always Be A Viable Expansion Model In India: Mithun Appaiah
Sumeru is among India’s leading and only brand focused in frozen foods category. They have retailed the multi-category product portfolio across the country with a presence on all major modern trade counters with a pan India presence which covers all tiers of cities and towns.
In conversation with the Franchise India, Mithun Appaiah, CEO Innovative Foods Ltd, Sumeru Frozen Foods talks about the rise of frozen food in India, Franchising as the viable model for expansion and how innovation is the key to stand out. Read on to know more...
The Rise Of Frozen Food In India
Frozen Food has been gaining traction in India owing to their convenience as they do not need any additional preparation and culinary expertise. Moreover, frozen food products, especially frozen snacks, offer enhanced palatability as compared to their home-cooked counterparts. Another reason for the increasing demand for frozen foods in India is the fact that these products are available year-round regardless of the season. Furthermore, end-users can buy these products through various distribution channels such as supermarkets and hypermarkets, convenience stores, departmental stores, etc.
Importance Of Hygiene And Transparency In The Modern-Day Food Industry
Consumers today demand to know more about the food they eat. Globally, food safety issues are costing the food and beverage industry billion each year. More and more customers will look beyond the product itself as a standalone purchase and take into account values such as hygiene and transparency. Therefore, how companies demonstrate their commitment to their missions and visions will become increasingly important in the future. At both Sumeru’s facilities in Kochi and Chittoor, we maintain the highest standards transparency and hygiene.
Our products are made from produce sourced at their peak nutritional value and then processed and packed using state of the art freezing technology.
Franchising a viable expansion model
With its minimized risk and already-established model, franchising will always be a viable model in India. Continued demand for branded products, India as a viable F&B market and the increasing number of first-time entrepreneurs in the country who opt for this model for their first venture will drive franchising in 2019.
Innovation is the key to stand out
A modern-day consumer is very aware Innovation is the key. Thinking outside the box is no longer a luxury; it’s a means of survival in the F&B industry. To remain successful in the food and drink industry, businesses need to be on top of the launches, trends and innovations that are driving purchase decisions in the market.
Future Expansion Plans
Sumeru has been at the forefront of innovations in the Indian Frozen Food sector. Our collaborations with internationally renowned chefs like the Masterchef India Judge Chef Ajay Chopra or the 13-time Micheline starred Chef Alfred Prasad with whom we have collaborated to launch the country’s first premium frozen food range. The new range which includes 4 new SKUs ‘Super Millet Khichadi’, ‘Coromandel Chicken’, ‘Coromandel Shahi Paneer’, ‘Signature Pepper Chicken’ are made from fresh ingredients that are healthy with no preservatives and locally sourced ingredients. In 2018 we launched 20 new and innovative products. Innovation will continue to drive our growth in 2019.