“Franchising Forms A Bridge Between The Investors And The Company”, Benjamin Victor

“Mission Sports believes that the importance of sports has to be imparted in the minds of children at a very young age right from the school level” says, Benjamin Victor, Franchise Manager, Mission Sports.

At the early stages of development, it is imperative that sport development programs are designed around critical periods of accelerated adaptation to training. These periods of development represent the time when children are ready and able to develop fundamental sports skills and abilities.

The main concern is to revolve the children scheduled towards sports education which makes a vigorous potential generation. 

The necessity of Sports curriculum in education

India is currently the second most populated country in the world, but the nation falls back on sports. It is important to develop sports through curriculum from grass root level.

“With our major targets being schools, the students will have to start from the grass root level until the school finals. Once into sports, there are a lot of facilities for them. We are planning to come up with Mission School Academy which can get them scholarships and global placements.” says, Victor.

Although there are many brands in this section, none of them has a proper curriculum as per say. So, it can be said that in this way mission sports is unique for introducing an organized curriculum. “We feel that in this way children can easily grasp the points and implement on the field.”

Role of technology in shaping sports education system

Technology definitely plays a vital role. In most of the schools of the smart boards, technology plays a pivotal role. Once you introduce sports education in the curriculum through these smart boards, children can easily grasp it rather than reading it from a book.

Victor states, “Our curriculum is based on smart board system like ICSE, CBSE and so on. So, it mainly showcases how to play a game scientifically; How to apply the techniques in the games and so on. So, it will be easier for the students to grasp the knowledge faster.”

Brand Success and Expansion Plans

Firstly, one should be able to establish their brand pan India or at least 75% of the schools. That is the brand’s success.

“As of now, we have tied up with Franchise India and have just started launching. We are into sports education curriculum, majorly targeting schools. Franchising helps to establish a bridge between the investors and the company.” comments, Victor.

Significance of franchising

According to Victor, Franchising model not only helps in brand growth but also makes it easy to get bank loans and investments. Some other benefits of franchising are:

-High ROI and Break Even Point

-Income Growth

-Recurring Income

-Recession proof business

-High return on investment

-Breakeven in six months.