FMCG Sector: 36 pc Increase In Sales In The Second Quarter
The FMCG sector in India has reported 36 percent increased sales in Q2’21 as compared to Q2’20. The packaged foods category has seen a significant decline in sales consistently, while the packaged staples segment saw an increase in the Q2 of 2021 as compared to 2020.
After a heavily impacted pandemic period last year and early this year, the ongoing festive period has allowed retailers to recover from the losses and put the sector back on track. In fact, Kirana outlets have been offering customer discounts, reward points to improve upon the sales. The seasonal offer packs are also being sold a lot which increases the store's sales by 5-10 percent.
The Q1 of 2021 has shown a rapid decrease in the sales of both personal care items and household items. However, data from Q2 of 2021 has demonstrated a slow increase in the sales of personal care items, while it has continued to decrease for household items, according to a study by Snapbizz.
Prem Kumar, Founder, and CEO, Snapbizz, said, “The pandemic has affected all of us in some way or the other and unfortunately it has affected small businesses very badly. But I am glad to see that they have picked up the speed of recovery from losses because of the festive season where they have seen an increase in their sales.”
Products from the categories like household cleaning, Health drinks & food grocery like Atta, Rice Masala, Oil, Fast Food, and Ready to Eat, dry fruits have seen spike sales. An increase in the sales of Beverages in Q2 of 2021 has been recorded as compared to Q2 of 2020, the study showed. Beauty products sales have reduced as the events and functions have reduced and hence retailers are stocking less.
More commonly, the pandemic has affected the customer’s buying habits as people are staying mostly at home and doing shopping online from Kirana stores through Whatsapp and other customized apps and websites.