Five Technologies that Can Help You Grow Your Online Business
We all are living in a world where anything and everything is available for us in a single click/tap. The age of such modernity and convenience has only been achievable because of the technologies that are shaping up a new scenario for consumers as well as for business owners.
Due to a set of emerging technologies that are constantly upgrading themselves for better consumer experience, businesses are also taking the responsibility of upgrading their consumer experience with the help of some essential technologies.
As most of the businesses are now becoming omnichannel, technologies are also being used in the online portals/businesses. If you own an online business, then here are five technologies that can help you in growing your business exceptionally.
A chatbot uses one of the most recent technologies to carry out its operation, i.e., artificial intelligence. A chatbot is a software that can stimulate a conversation with user or customer in natural language through applications, websites, telephones, messaging and mobile applications.
As it can carry out conversations with humans, it becomes important for every business owner as it can support the interpersonal communication between the customers and the company. It can help businesses to engage more and more customers to their websites and ensures customer retention.
Customer Relationship Management (CRM) System
Maintaining a healthy relationship between customers and company is quite a daunting task for businesses, and is also a crucial aspect of a business. CRM system is a boon for those business ideas where building customer relationship is difficult. CRM system is an approach to managing company’s interaction with the customers and potential customers.
For those who are wondering how it works - CRM system uses data analysis of customers’ history with a vision to increase business and to gain maximum customer retention. The analysis can be conducted through email marketing, phone calls and social media engagements. Studies reveal that using CRM applications can increase sales by up to 37%.
While running your online business, you could also start a mobile app. In today’s time, everything is available right at your palm through mobile phones. Having a mobile app of your business idea enhances the customer retention and could also expand your presence in every single household. Through mobile applications, you could provide your customers the convenience that they want by providing the fastest delivery of your services, hence, building trusts among customers.
Irrespective of the business type, a company has to acquire so much of data that they have to use for building their business. For that purpose, companies used to have a huge set of computer infrastructure so that they could keep the data safe.
Cloud computing can help the organisations in focusing on their core businesses rather than spending on computer infrastructure and maintenance. If the data filing systems run out of space, then cloud computing can help in overcoming from the crisis.
As your business is all online, it’s important to secure your online data from someone who can breach the data. Many hackers are able to get the data of other websites in the comfort of their home. To avoid the breach of data, data security is a technology that could really be a good help. Data security is used for the protection of digital data from unauthorized authorities who can breach the data. Data security applications include data encryption, tokenization, and hardware security module, key management and other technologies that could protect your data across applications, transactions, storage and big data platforms.