Five Steps to Market Any Small Business in India
Businesses without marketing can never make a long run. Marketing means letting people know what you are doing and how it can help them. In addition, it includes highlighting your skills, achievements and ability to solve problems for increasing the number of sales and revenue as well. To help you in the same, we have mentioned five easy steps, which can help any business (small or big) to market themselves. These steps are in increasing order of budget which means as per required business and requirement can enhance your budget and move on to the next step.
Have Some Social Media Pages
Social media is one of the important tools to talk to your audience. These audiences eventually turn into paying customers. Social media can help you market yourself and your business. Many small businesses understood the requirement and started using social media as a major marketing tool.
The best part about social media is, almost every social media is free until you want to run ads on it. Even if you run ads and go for paid promotions, it costs minimal as compared to traditional methods.
To use social media for branding and marketing you just need to register yourself as a business and regularly post related content on them. Multiple social media gives you free access to tools for watching industry trends and analyzing how many people are visiting you. Therefore, the only thing you need to do is, to take the first step and let the rest go as per chronology.
Run a Referral Program
Referral programs mean giving an option to your existing customers to refer your brand to their friends, colleagues, and family members and in turn reward them for their efforts with a gift card or discount coupon.
Referral programs enable businesses to identify the biggest fans of their brands, as well as track exactly where new customers are coming from. With a dedicated referral page and messaging, a formalized program also makes it easy for customers to spread the word about your brand.
Take a Step Further In Traditional Methods
Unlike social media, traditional marketing methods include printed media and Tele-marketing. If your business is in a back woodsy area where people are not so much exposed to technology, this option would be a great thing to do.
You can simply have some people on board who can call potential customers for sales and services. However, it costs a bit more than using social media, but worth the difference. This will help you reach out to your customers in a more personal and authentic manner. Additionally, it is important as the literacy rate is not too good in India and masses still trust offline things rather than blindly going for things on the internet.
Start a Website
Websites allow you to present your business in a multi-media format, keeps your audience interested, and promotes your business.
Posting relevant content on your blog and to your website is a great way to increase traffic to your services. A blog post can help your brand gain visibility by using SEO strategies like keywords, titles, and Meta descriptions. Moreover, every time you post a new blog, your website gains another new page. In addition to helping with SEO, it gives Google and other search engines a reason to revisit your site to find new content to index
Get Help from Agencies
All the above options may seem too basic for some businesses. If you are one of them, you can consider hiring an advertising agency. You can avail additional benefits by hiring an advertising agency, which includes services of their trained staff. It can be difficult to find the right in-house advertising specialist for your needs, and such employees may take a long time to adjust to your working environment.
Advertisers stay current with market trends and developments. Through attending seminars and reading magazines, it stays in touch and updates its knowledge. It may not be feasible for an in-house employee to keep himself updated in this way.
An experienced advertising agency will be able to determine what kind of campaign is most appropriate for a particular time. The agency may focus its advertising efforts on social media websites at certain times of the year, and on other media platforms at other times. As per the situation or the specific goals you are trying to achieve, the agency will change its advertising strategy.