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Electro Rent expands globally, deepens its strength in India

Franchise India Bureau
Franchise India Bureau Aug 20 2019 - 2 min read
Electro Rent expands globally, deepens its strength in India
Electro Rent successfully concludes its acquisition of Microlease and Livingston to become the world's leading player in the testing and measurement industry with more than $1 billion worth assets available to rent.

Electro Rent successfully concludes its acquisition of Microlease and Livingston to become the world's leading player in the testing and measurement industry with more than $1 billion worth assets available to rent. Microlease and Livingston brands will operate as Electro Rent Asia.

Along with the largest number of assets in place, Electro Rent Asia has the sharp focus to invest in equipments required to support the emerging technologies in India such as 5G Roll Outs, Trail Projects of 5G Technology, Automotive Electronics, IoT/Sensor-Based Applications and others. With easy access to global standard equipments and best-in-class technical support, Indian firms can expedite their business growth.

The consolidation includes all of the company’s operations in the Indian cities of Gurgaon and Bangalore, the Malaysian state of Penang, and the ROC state of Taiwan. All future Chinese operations will also operate under Electro Rent Asia. With the acquisition, Electro Rent will be in a position to cater to better services in the market.

David Whitfield, CEO, Electro Rent Asia, said, “We are extremely excited about bringing all three brands together to create a premier platform with a global footprint. We are now, by far, the largest single supplier of test and measurement equipment in our industry.”

With a team of highly technical experts covering all aspects of engineering, along with finance and asset management specialists, Electro Rent Asia will be in a position to service a wider range of customers and solve the biggest technical and financial challenges they face with respect to test and measurement.

Nigel Brown, CEO, Electro Rent Global, added, “In addition to the vast inventory of equipment available to buy, lease or rent, Electro Rent Asia will offer world-class asset management for companies looking to maximize their existing investment. This is exciting news for our customers, our employees and all our partners. We will better serve our markets through an expanded equipment fleet and broader geographical coverage, ensuring better availability levels and a higher level of technical service.”

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