Elan Group join hands with Ajay Devgn's NY Cinemas
Elan group, India’s leading realty firm, has tied up with NY Cinemas, a venture by Ajay Devgn, for setting up a multiplex in its Gurugram sector-70-based project Elan Epic. This is the first ever tie-up of NY Cinemas in North India.
Elan Group will be investing Rs 450 crore to develop this luxury Retail destination. The project will feature a 5-silver screen multiplex with an area of 46,000 sq. ft.
NY Cinemas chose Elan Epic for its luxurious & unique concept multiplex theatre design. Elan’s idea is to create a unique & concept driven multiplex theatre that will be unlike any other cinema experience in India.
Ajay Devgn said, “We are very happy to announce our collaboration with Elan group for this wonderful project they are working on. By being their marquee cinema, we take a step closer towards providing a world-class cinema experience to movie lovers and promoting an inclusive environment.”
Ravish Kapoor, Managing Director, Elan Group, stated, “We are thrilled to share the journey and platform of Elan Group with NY cinemas, Ajay Devgn’s premium multiplex chain. We are positive for this tie-up. With 5 silver screen in our project- ELAN EPIC, this concept-driven multiplex will create hype in Gurugram and Cinema Industry. We are confident that this association will not only enhance the experience of moviegoers in Delhi/NCR, but also allow NY Cinema to offer its services to a much wider audience.”
Rajeev Sharma, CEO of NY Cinemas, added, “Our association with Elan Epic marks our foray into the cinema culture at Gurgaon. Both Elan group and NY Cinemas are working towards a common goal, which is to make movies an experience for the cinema lovers and this makes our association a very natural one. We look forward to spreading our love for cinema across all the markets in the country.”