Educational Marketing Trends To Look Out For In 2019
The current Indian education industry is valued at $100 billion while the digital learning platform is experiencing rapid growth, estimated to be around at $2 billion. With the invasion of technologies and the latest educational trends, the figures are expected to show immense growth, reshaping the education industry and offering new business and job opportunities to people.
In fact, the Indian digital learning space is predicted to record approximately $5.7 billion by 2020 because of the constant increasing internet users.
Trends Playing an Essential Role
No matter you own education or some other business, the latest trends carry the potential of transforming the industry, forcing you to experiment with your products and offerings as business owners.
The Indian education market in 2018 witnessed drastic transformation due to major trends like personalized learning, the introduction of Artificial Intelligence, Internet of Things (IoT) and others that will continue to dominate the industry in 2019.
Thus it becomes important to closely educate yourself about the trends influencing the education industry and how you could utilize it for bettering your services as an educator.
The Rise of Video Content
The demand for engagement through video contents became popular in 2018 that is expected to have no stopping in near future. As almost half of Millennial are experiencing the digital engagement on mobile phones, incorporating video into contents is no longer an option.
In fact, according to a survey, 86 percent of the Indian colleges have their presence on digital platforms like YouTube and Facebook, boosting the video content demand in India.
People Have Started Valuing Experiences
In order to connect people globally and nationally, what could be better other than providing a real-world experience?
People have started to value the experiences that make them feel real and satisfied. Depending upon the modern day’s people expectation, only existing in your customer’s mind wouldn’t be enough. Therefore, the Indian educational industry saw the introduction of experiential marketing that provided an opportunity for educators to engage with the schools and students.
Digital channels in today’s time are one great tool that could drive people to experience your offerings. The process could prove to be beneficiary while amplifying the brand’s services and reach.
Generic Content Becomes Important
Social Media and E-Commerce websites have been customizing the web experiences since decades. Now, people are expecting to get engage with these digital technologies that could provide a sort of personalization.
The websites are normally filled with too much content that needs to be filtered in 2019. Therefore, for attracting schools and other educational institutes, generic content would play an essential role along with offering quality information to the seekers. Effective personalization is providing the most relevant content.