E-learning Solutions are finding their Path to Success via Franchising
E-learning solutions have paved the way for students to push their limits and to get out of boring teaching patterns and study in a holistic way. Introducing new ways of teaching such as Audio-Visual lessons, interactive content and online courses, among others, e-learning solutions in India have totally transformed the way of learning.
There are various reasons that are fuelling the e-learning sector in India and are helping individuals in entering into an industry worth billions. Many e-learning solution companies are taking franchising route for better expansion, hence creating a niche for e-learning in the franchising world.
Here are some of the reasons as to why e-learning franchises are a growing in number.
Penetration of Internet and Smart Mobiles
The digital penetration of low-cost mobile phones is one of the biggest catalysts of the e-learning culture that is prevailing in India. Not just the penetration of low-cost mobile phones has contributed in the growth of e-learning franchises, but the low-cost internet services has also given its major contribution to the industry with over 550 million people connected to the internet. The amalgamation of both these low-cost services has given so much of advantages to the e-learning industry, hence, filling the young entrepreneurs with confidence to start off with an e-learning franchise.
Easy Franchising Opportunities for Investors
One of the biggest reasons why e-learning franchises are keeping up great in the Indian market is that easy investment opportunities in franchising attracts a huge share of edupreneurs towards it. For example, an e-learning franchise of a big brand can be owned in a small investment of Rs 1.5-5 lakhs for an area of about 200-500, which is a very low-cost opportunity as compared to other businesses in the field of education. Entrepreneurs find it easy to grow their business in a franchising model as it is lucrative as well as easy to start with being a freshman.
Geographical Boundaries are Not Relevant
The traditional way of acquiring education always had to do with geographical proximity or farness. For instance, if we consider the erstwhile systems of Gurukula, the students had to go to villages that were far from their places and used to reside in Gurukulas under the guidance of the gurus. Similarly, the current schooling system comprises of 6-hours stay of students in the school premises so that teachers could teach them.
However, with online education and e-learning coming into the play, the geographical boundaries cannot keep students away from acquiring knowledge. With e-learning franchises, there is no geographical boundary for both students and teachers.
Openness towards New Teaching Methods
There was a time when parents were reluctant to trust on such new ways of teaching while spending money on their children’s studies. Parents were convinced that nothing else in this world was able to teach their children better than the traditional education system. However, since technology hasn’t left any field untouched, people are willing to understand the worth of technology and are open to experiment with new technologies. Therefore, they allow their kids to spend time on online learning technologies, which in turn, gives boom to the e-learning franchises.