Dubai-based Japanese restaurant chain Sumo Sushi & Bento partners with FranGlobal for its Indian foray
Dubai-based Japanese cuisine restaurant chain Sumo Sushi & Bento is planning to foray into India, in partnership with FranGlobal.
Sumo Sushi & Bento’s first restaurant is expected to launch within six months in either Delhi or Mumbai. The restaurant chain is planning to open up to 25 stores in the next five years.
Julianne Holt Kailihiwa, Chief Executive Officer, Sumo Sushi & Bento, said, "India is a vibrant and exciting country and people are demanding new cuisines and we will hit the mark on it. There’s already awareness, interest and curiosity among Indians around Japanese cuisine, especially fusion oriented food. Sumo has been successfully running its chain of restaurants for 20 years catering to Middle East customers who have a very cosmopolitan taste. There’s also a big Indian customer base in Dubai hence we feel that India reasonably should be a scalable market for the brand."
Sumo Sushi & Bento is serving in Dubai and throughout the Gulf Cooperation Council (GCC) for over 19 years, offering a unique family-friendly, authentic Japanese restaurant.
The restaurant chain is catering to a cosmopolitan mix of customer base providing both vegetarian and non-vegetarian dishes.
In India, the brand will focus on major urban hubs including cities like Delhi, Mumbai, Bengaluru, Pune, Chennai, Kolkata, and Hyderabad.
Venus Barak, Chief Executive of Franglobal, stated, "Our biggest challenge is to provide a good quality product at a competitive price because the raw material used in Japanese cuisine is expensive. Our quality matches the ones offered in a five-star hotel. We also plan to introduce beer and wine on the menu."